The so-called famous trademarks refer to registered trademarks that have high market reputation and commercial value, are well known to the relevant public, and are recognized in accordance with the law. Benefits of applying for a famous trademark: 1. The goods referred to by the recognized famous trademark are regarded as well-known goods. 2. From the date of announcement, the owner and user of the famous trademark can use the "*** provincial famous trademark" in the goods approved for use and their packaging, decoration, instructions, business correspondence, advertising, exhibitions and other business activities. " words. 3. Among similar goods of the same kind as the goods referred to by the famous trademark, others are not allowed to carry out the following acts: ① Use the same or similar words, graphics, letters, numbers, three-dimensional logos and color combinations as the famous trademark, as well as the combination of the above elements as the product name , packaging, decoration, or use as an unregistered trademark, which may cause misunderstanding by the relevant public; ② Using a name, packaging, or decoration that is unique to or similar to the goods referred to by a famous trademark, and may cause misunderstanding by the relevant public. 4. For goods that are different or not similar to the goods referred to by the famous trademark, the words, graphics, letters, numbers, three-dimensional logos and color combinations that are the same as or similar to the famous trademark, as well as the combination of the above elements, shall be used as the product name, If it is used for packaging, decoration or as an unregistered trademark, and may cause misunderstanding by the relevant public, the owner or user of the famous trademark may request the industrial and commercial administration department to stop it. 5. If others use words that are the same as or similar to a famous trademark as a company name or trade name, and may cause damage to the rights and interests of the famous trademark, the industrial and commercial administration department will not register it. However, this does not apply if the company name and trade name are registered first. 6. Don’t worry about trademark rights protection - the "Anti-Unfair Competition Law" specifically points out in the protection of well-known products: others are prohibited from using their unique names, packaging and decorations without authorization. For those who have been recognized as provincial famous trademarks, the city's industrial and commercial administration authorities may, in accordance with their functions, extend the protection of the recognized trademarks to corporate trade names, that is, prohibiting others from using the famous trademark as corporate trade names in the same or related industries. In daily market inspections, the industrial and commercial administration authorities prioritize famous trademarks and carry out regular special law enforcement activities. 7. Enlarge the brand and build the market---"famous trademark" is beneficial to enterprises to expand the social visibility and market influence of the trademark. Many famous trademark companies have applied for "famous trademarks" to promote the formulation and implementation of trademark development strategies. At the same time, being recognized as a "famous trademark" creates favorable conditions for enterprises to strive to become a "well-known trademark" in China. The recognition agency for famous trademarks is the provincial industrial and commercial administration department. The recognition standards are mainly measured and defined from the following aspects: (1) The trademark has been registered for three years and has been used in accordance with the law for three consecutive years from the date of registration (high-tech commodity trademarks and trademarks used by private enterprises have been registered for one year), There is no dispute over trademark ownership. (2) The trademark is widely known to the relevant public in the province and enjoys a high reputation. The advertising in the past three years has a certain degree of continuity and a wide geographical scope, and there is a certain amount of advertising investment in major media in the province. (3) The economic indicators of the goods or services referred to by the trademark in the past three years, including annual sales volume, operating income, net profit, tax revenue and market share, have been in a leading position among the same industry or similar goods or services in the province. (4) The sales area of ??the goods referred to by the trademark, if the sales are mainly within the province, the sales coverage should be at least nine cities and states; if the sales are mainly outside the province, the sales coverage should be at least five provinces and municipalities directly under the Central Government , autonomous region; mainly exporting, with an annual export volume of at least US$3 million, and trademark registration in more than 2 countries or regions. (5) The trademark applicant has a good business reputation, the enterprise has a trademark management organization and management system, and there has been no infringement of the exclusive rights of others’ registered trademarks or other serious illegal business activities in the past three years; (6) The goods referred to by the trademark or services have excellent quality, high credibility and good market prospects among similar goods or services in the province.

From the date when a famous trademark is recognized, if others use words that are identical or similar to the famous trademark as part of a business name, and may cause misunderstanding by the public, the industrial and commercial administration authorities will not approve the registration of the business name; if it has already been registered , the registrant of a famous trademark may request the industrial and commercial authorities to cancel the enterprise name within two years from the date he knew or should have known it. Famous trademark product quality requirements: Product quality must reach double excellence, company quality, environment, and safety management must meet international standards and be certified and recognized by national authoritative organizations.