Short video titles (also known as short video copywriting) are the most direct channels for video creators to explain their creative intentions, vent their emotions, talk with their hearts and share their feelings. At the same time, the title is usually the first place that users pay attention to.

Setting a good title can not only help users get effective information quickly and enhance stickiness, but also improve the efficiency of video transmission and expand the scope of influence.

It can be seen that the title plays an outline and a leading role in the short video.

what are the criteria for a good title? What kind of title is fire-tolerant, and what is the routine of the title?

In this article, there are men and women for everyone and answer these questions one by one.

1. Who is the title for?

let's discuss a question first. who is the short video title for?

fans? Clients?

actually, this is not the case, or it is not just.

most short video platforms, such as Tik Tok and platforms with men and women, use recommendation algorithms to recommend content to people who may be interested. In other words, the recommendation target is inaccurate and users will not buy it.

so, how does the platform judge what kind of users the target group is?

first, the system disassembled the titles of short videos, extracted keywords, identified the contents of videos, and then matched appropriate user groups according to big data, and then recommended videos to them.

therefore, short video titles are first displayed to the algorithm and then to the user. Only after the algorithm is understood and read correctly can the video be recommended to accurate users.

In short, the title of the short video is: Show the algorithm-get accurate recommendation; Show it to the users-let the users finish the broadcast

Understand these two points, and the title will be more purposeful!

second, what kind of headlines are easy to catch fire?

If you want a good title, you must pay attention to two points:

First, the so-called "tag" of popular tags is the keyword. The short video system has a keyword library, which covers industry keywords and current buzzwords in various fields. The more likely you are to click on a tag in the title of a search hot word, the more recommendations you will get.

suggestion: collect some words consciously in your own field and arrange keywords in the title. The purpose is to let the system quickly and accurately locate your account in the vertical field segment, and recommend the video to people interested in this field.

second point: titles that trigger good interaction can quickly arouse users' desire to watch and help them make a decision to finish reading. It can even further guide users to generate certain emotions and stimulate their willingness to communicate and interact. So, what kind of headlines can trigger the user's interactive behavior? Set questions related to video content in the title, preferably those that are often encountered in life. Quickly attract users' attention, make them empathize, think while watching, and give their own opinions and answers interactively in the comment area after watching the video.

To awaken emotions, people are emotional animals. "Affection, friendship and love" are the topics that most easily touch people's hearts. For example, the "DG" incident caused a sense of national pride that evolved from anger.

Stimulate interaction. Add words to improve users' activity directly in the title, and stimulate them to like, comment and forward.

suggestion: it should be pointed out that when guiding in this way, you must master the degree, and blunt guidance will only make people disgusted.

Third, these points should be noted

1. Ensure that the title is simple and easy to understand, and the system covers a wide range of people. Avoid using uncommon, unpopular and abbreviated words, which will reduce the coverage and make it impossible to identify the system.

2. Make sure that the number of words in the title is controlled within 2 and displayed on the mobile phone with no more than three lines, so as to avoid too many words in the title, which will affect the visual experience and is not conducive to obtaining important information.

3. Make sure to add hot topic tags, increase the chances of content being exposed, avoid purely self-posting, not combining current events, and avoid boring and incomprehensible content.