High-quality trademarks have the following characteristics:

1. Trademarks are popular categories

Registered trademarks are divided into 45 categories according to their uses and functions. Some of these categories have high commercial value, while others are less popular. For example, clothing or advertising categories are very popular, while industrial trademarks are less popular. The more popular the category of a trademark, the higher its value.

2. Trademarks have special meanings

A trademark that expresses or implies a certain meaning or thing based on the words, graphics or combination of the trademark is called a meaningful trademark. Meaningful trademarks can position the trademark according to the target market requirements of the product, so that customers can have a positive perception of the company.

3. Trademarks should be simple and easy to remember.

In addition to being consistent with the positioning of the product or service, the trademark name should be simple and easy to remember, and be significantly different from other registered trademarks. It's impressive at first glance. A trademark that is easily remembered by consumers will be more convenient to promote, and the process of promoting products will be smoother in the future.

4. The trademark has sufficient influence

Trademark influence is an important feature of a high-quality trademark. Many trademarks transferred now have been used by others. The influence of the trademark itself has been improved. The influence of trademarks is accumulated through large-scale brand promotion by enterprises. Having a high-profile trademark can quickly seize the market and open up sales. Therefore, the higher the reputation of the trademark, the greater the value of the trademark.