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The biography of Wu Baiheng

Wu Baiheng also made a smart move at this time. He hired a lawyer named Fan Ren to apply for trademark registration with the Nanjing National Government Trademark Office. After approval, he obtained the "Qindiao Brand" condensed milk trademark. Registration certificate. In the autumn of 1926, after the factory was officially put into operation, everything was going as expected. With the launch of my country's first batch of domestically produced "Qindiao Brand" condensed milk, it was immediately welcomed by consumers. The sign of Bai Ri Qin Diao is getting louder and louder day by day. It won the first prize at the China Domestic Products Exhibition in 1929 and the special prize at the West Lake Exposition in 1930. "Qindiao" condensed milk is famous far and wide, and business is booming.

As soon as the "eagle" spread its wings, the "eagle" suddenly felt uneasy. Seeing that "Capture the Eagle" has become a strong enemy of the "Flying Eagle", the British company "Nasier Yingrui" can no longer hold back. The British company "Nasier Yingrui" specially hired a lawyer named Graham Fowler, who also filed a complaint with the Trademark Office of the Nanjing National Government: "The trademark 'Qindiao' is a counterfeit of 'Flying Eagle'. Although the two trademarks are slightly different, However, they all use a flying eagle as their logo, and the red characters on the foreskin and trademark are also copied from the 'flying eagle' brand, which is easy to cause misunderstanding." He then further arrogantly proposed that any bird that resembles an eagle as a trademark will be mistaken for it. "Flying Eagle Brand", therefore the trademark right of "Qindiao" should be revoked. The owners of "Qing Diao" and "Flying Eagle" finally began to "lawsuit". ""Playing with the law" did not win, and the unwilling "Flying Eagle" was of course unwilling to give up. It also wanted to fight with "Capturing the Eagle", but at this time it no longer abided by the rules of the game, but started another fight. Wrong idea. After careful consideration, "Flying Eagle" resorted to its first trick: selling at a lower price. At that time, the original price of "Flying Eagle" condensed milk was 6 to 7 cents per can (one yuan was 11.5 cents). At the price of 5 cents per tin, "Flying Eagle" indeed "snatched" many customers back. How could "Qing Diao" tolerate this? Even though his opponent was wealthy, Wu Baiheng was determined to sell the products at 5 cents per tin. "Qindiao" condensed milk was sold at a reduced price of 5 cents, and the price was also reduced at the same time in Shanghai, Ningbo, Shaoxing, Fuzhou, Xiamen and other places.

This strategy worked, but the result was still "Feiying". Not "Qing Diao". It turns out that due to its small production scale, "Qing Diao"'s normal sales volume is only one thousandth of that of "Flying Eagle". After the price reduction, the sales volume was not large, and the situation of "Flying Eagle" was relatively small. It was exactly the opposite of "Capturing the Eagle", so it was natural that he would lose miserably. After persisting for more than three months, "Flying Eagle" could no longer afford to lose, so he could only stop playing in embarrassment.

"Flying Eagle" saw it. The tactics failed one after another, so they decided to use a vicious trick to slander the reputation of "Capture the Eagle"

In 1933, the British "Nasier Yingrui" company instigated the Fuzhou Astral Foreign Company to buy it all at once. After buying more than a thousand boxes of "Qindiao Brand" condensed milk, they were deliberately stored until they went bad and then put on the market for sale. In this way, Mr. Wu Baiheng received a call from the owner of "Fuzhou Asia Trade" and said sternly on the phone. : "Why are all the award-winning condensed milk produced by your factory (referring to the "Qindiao" brand) inferior products? "Sir, please calm down. I will send someone to deal with it immediately." "Mr. Wu replied kindly. The next day, Mr. Wu Baiheng sent factory accountant Chen Yuxi to Fuzhou with 20,000 yuan to take back all the spoiled condensed milk on the market. Then he invited all the business tycoons in Fuzhou to attend the event at the Wangjiang Restaurant in the city. During the banquet organized by Wu Baiheng, I suddenly heard the sound of "Boom!" Boom! "There was a loud noise. The tycoons looked out the window and saw the crew on a ship in the Minjiang River pushing boxes of goods and throwing them into the river. At the same time, they also heard onlookers on the shore talking loudly: "Wu Baiheng manufacturer produced I really care about the quality of condensed milk. I would rather throw away more than 40,000 cans of spoiled milk rather than sell it at a reduced price! After hearing this, all the tycoons realized that the noise just now was made when Wu Baiheng hired someone to throw the spoiled condensed milk into the river. All the tycoons gave a thumbs up and praised: "Mr. Wu Baiheng is really trustworthy!" "Afterwards, Wu Baiheng also compensated "Fuzhou Ashed Foreign Company" for all the lost funds. Seeing Mr. Wu Baiheng's decisiveness in handling the spoiled condensed milk, the boss of the foreign company admired him from the bottom of his heart and said: "Mr. Wu Baiheng's integrity is impressive! ”