The representative work of Zheng Yuanjie, the King of Fairy Tales
The representative work of Zheng Yuanjie, the King of Fairy Tales. The books written by Zheng Yuanjie are all very popular and he is the "Fairy Tale King" in the eyes of many people born in the 80s and 90s. In 1984, writer Zheng Yuanjie was dubbed the "Fairy Tale King" by the media. The masterpiece of fairy tale king Zheng Yuanjie. The representative work of Zheng Yuanjie, the King of Fairy Tales 1
In 1985, "The King of Fairy Tales" founded by Zheng Yuanjie was born. This is a magazine dedicated to publishing the works of Zheng Yuanjie alone. Let’s take a look at Zheng Yuanjie’s 10 classic works.
1. Fairy Tale King
In 1985, "Fairy Tale King" was founded. For 25 years, he was the only contributor to this magazine, and his works so far exceed 20 million words. , the magazine has printed more than 100 million copies.
2. Shuke and Beta
The mouse Shuke and the mouse "Beta", who were notorious as "thieves", drove airplanes and tanks respectively to help others, defeated pirates, and finally defended the The story of human peace.
3. Pipi [Luhelu[Xixi]
"Pipi [Luhelu[Xixi]" is a book published by Beijing Children's Publishing House in 1989. The author is Zheng Yuanjie .
4. Rubik's Cube Building
"Rubik's Cube Building" describes the story of Laike who threw the Rubik's Cube to the ground in anger because he couldn't put it back after he messed up the Rubik's Cube. But it suddenly grew bigger, and curious Laike entered a story in the world of Rubik's Cube.
5. Big Bad Wolf Rock
Big Bad Wolf Rock is one of the famous fairy tale characters written by Zheng Yuanjie. He is a kind-hearted big bad wolf. He often changes his career and hobbies, and every episode about him is very vivid and interesting.
6. Wisdom Teeth
"Wisdom Teeth" tells that human beings' understanding of the objective world is gradual. New truths appear every year, and old truths are thrown into the dustbin of fallacies every year. . When human beings take stock of their own footprints, they will find that the box containing truth is getting smaller and smaller, and the box containing error is getting bigger and bigger. The decisive factor in why geniuses become geniuses is the wisdom teeth in their mouths... People with wisdom teeth are not necessarily geniuses, but geniuses all have wisdom teeth. Wisdom teeth cannot function by themselves. They can only indirectly command people by commanding the brain.
7. Biochemical Nanny
"Biochemical Nanny" is a book published by Xueyuan Press in 2000. The author is Zheng Yuanjie. The book tells the story of Chinese scientists who smashed Japan's G Corporation's absurd attempt to replace humans with cyborgs.
8. Germ Concentration Camp
This book is a popular reading of contemporary Chinese fairy tales and is the second of Zheng Yuanjie’s [Fairy Tales Anthology]. It includes Yuan Lielie under the microscope, Germs are the doctor's food and clothing parents, Yuan Lielie's little test of edge, Dean Wu's ability to stay calm in times of danger, Five Horses Dividing Ding Yonghui into pieces, "Multinational Forces" bombing Ding Yonghui indiscriminately, Li Xia drawing a sword to help, Dean Wu finding his way back. , Targeting Chief Ma, Female Bacteria Killing Relatives, etc. Thirty-four chapters. From this book, readers can understand Zheng Yuanjie's writing style and style. The book is also loved by everyone.
9. Golden Thumb
"Golden Thumb" is a book published by Xueyuan Press on September 1, 2001. The author is Zheng Yuanjie. This book tells the story of the protagonist Ouyang Ningxiu, who used her thumb nails to predict stock trends and trade in stocks, and became the richest man in the world.
10. Baike
"Baike" is a 200,000-word novel written by the fairy tale king Zheng Yuanjie in 2000. The story tells that Kong Ruojun, who failed the college entrance examination, used computers and digital cameras to program software that can replace heads in real life, which triggered a series of bizarre and thrilling events. The works involve love, crime, urban and rural differences, law, entertainment industry, etc.
The representative work of Zheng Yuanjie, the King of Fairy Tales 2
In 1985, "The King of Fairy Tales" was founded. For 25 years, he was the only contributor to this magazine. His works exceeded 20 million words, and the total print volume of the magazine exceeded 100 million. In the era before the Internet, he received more than 100,000 letters from young readers, and now hides them in a house of 100 square meters; in 2009, with a royalty income of 20 million, he topped the list of the richest writers in China .
"The King of Fairy Tales" exclusively publishes the works of Zheng Yuanjie. At its peak in 1988, the monthly circulation exceeded 1 million copies, and the total number of genuine books and periodicals published by Zheng Yuanjie exceeded 100 million copies. In 1991, Taiwan's "Fairy Tale King ~ Zheng Yuanjie's Works Monthly" was first published. In 1992, he founded Zheng Yuanjie Children's Products Development Co., Ltd. Starting from January 2002, the mainland's "Fairy Tale King" no longer publishes his new works. The novel "Ghost Car" has not been published in "Fairy Tale King", and Zheng Yuanjie's promised novel "Evil Elephant" has not yet been published. Published regularly, but Zheng Yuanjie also stated on many occasions that this was not done voluntarily. Since July 2004, "The King of Fairy Tales" has re-published Zheng Yuanjie's new works, but it has still not been able to publish the novel "Ghost Car" which ceased serialization in 2002.
In 1984, writer Zheng Yuanjie was dubbed the "Fairy Tale King" by the media. It was at this time that Zheng Yuanjie began to want to create a magazine that would only publish his works. First, he asked the editor-in-chief of his magazine if he could publish only his works. The editor-in-chief said: "How is this possible? The author will have opinions, even if I agree, how many issues can you insist on?"
In 1985, when Zheng Yuanjie and his son Zheng Yaqi returned to their hometown of Taiyuan for the Spring Festival, they saw a Hong Kong man. Taking a bowl of instant noodles soaked in boiling water to eat, the two of them were dumbfounded on the spot. Zheng Yaqi asked: "Zheng Yuanjie, what is that?" (Note: Zheng Yuanjie never let his son call him dad, and asked him to call him by his first name) Zheng Yuanjie said: "I don't know, let me ask you." So he asked the Hong Kong man What is this? The person said doll noodles (Hong Kong people call instant noodles doll noodles), and said they can only be sold in Hong Kong. Zheng Yaqi told his father that he wanted to eat doll noodles, but at that time it was impossible for Zheng Yuanjie to go to Hong Kong due to his royalties. This incident stimulated him. Later, he and Zhao Yanping of the Shanxi Provincial Committee of the Communist Youth League tried their best to describe what it would be like for Pipi [Lu, Lu [Xixi, Shuke and Beta] to be gathered together in one magazine, and they also argued that with his strength, he could fully support it. Zhao Yanping was excited Zheng Yuanjie wrote in his diary, and reported to his leader Yang Zong, "The Fairy Tale King has decided to publish it on June 1st." Zheng Yuanjie wrote in his diary. Later, he started writing "The Fairy Tale King" and published his fairy tale "The Bull Demon King" for the first time. "New Biography". On May 10, the first issue of "The Fairy Tale King" was published.
In addition, Zheng Yuanjie has other explanations for why he founded "The Fairy Tale King". For example, when reporter Wu Hongfei asked him why he founded it, he said: "I am very narrow-minded, and I am so narrow-minded that I cannot tolerate being with other writers. We share the same bed with each other in the same newspaper." Also, the editor of a magazine that published Zheng Yuanjie's works told him privately that the number of copies of the magazine had increased by 100,000 since publishing his long fairy tale. Zheng Yuanjie thought that the more work he did, the more he would gain, and asked for more royalties from the editor-in-chief of the journal. The editor-in-chief said, "What evidence do you have that publishing your work led to an increase in the number of copies of this journal?" Zheng Yuanjie was speechless and came up with the idea of ??publishing his work specifically. The idea of ??one person’s work. It is also said that his second-grade primary school teacher Zhao Li published his essay "I Want to Be a Dung Picker" in the school magazine, which inspired him to start the monthly magazine. The Fairy Tale King Zheng Yuanjie's masterpiece 3
Today, Zheng Yuanjie announced on his Weibo that "The Fairy Tale King" will cease publication in January 2022, and this year's December issue will be its swan song.
Zheng Yuanjie explained the reason for the suspension of publication: "I want to say sorry to the millions of readers who have supported the monthly "Fairy Tale King" for 36 years. I am sorry that at the age of 66, I have limited energy and can only stop writing. The monthly magazine "Fairy Tale King" therefore devotes all its energy to fighting and defending the rights of the Pipi [Lu trademark No. 7197328, the Fairy Tale King trademark No. 8229932, and the Shuke trademark No. 5423972.
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In 1985, "The Fairy Tale King" was founded. For 36 years, Zheng Yuanjie was the only contributor to this magazine. The total number of copies of the magazine was more than 200 million. In the era before the Internet, , he received more than 100,000 letters from young readers, and now hides them in a 100-square-meter house. At one time, Zheng Yuanjie was still the highest-paid writer in China.
Zheng Yuanjie said: "No. A writer like me faces such massive piracy of books, especially trademarks and trade names. ”
Why does the Fairy Tale King face so many infringement cases?
The books "Shuke and Beta", "The Fairy Tale King", and "The Fairy Tale King" written by Zheng Yuanjie "Pipi Lu and Lu Xixi" are both very popular, and are the "fairy tale king" in the minds of many people born in the 80s and 90s. Because of this, the characters and even the title of his book, in short, everything related to it. Trademark, everyone will involuntarily associate it with Zheng Yuanjie.
For example, once, a reader complained to Zheng Yuanjie that the quality of the Shukbeta brand rat food he bought was not very good for raising hamsters at home.
After investigation, it was found that the rat food the reader bought was produced by Jiangsu Synergy Pharmaceutical Bioengineering Co., Ltd., which also applied for the "Shuke Beta" trademark and also registered "Nanjing Shuke" in 2015. Beta Pet Products Co., Ltd.
The company is mainly engaged in the professional production and processing of raw materials such as bird food, cat food, dog food, fish food, rat food, etc., so Zheng Yuanjie started the road to safeguarding his rights.
In August 2018, after receiving a complaint from Zheng Yuanjie, in view of the fact that Zheng Yuanjie’s complaint involved disputes over copyright, trademark rights and corporate name rights, the Nanjing Municipal Administration for Market Regulation suggested that Zheng Yuanjie resolve the dispute over trademark rights first, and then handle the case.
Subsequently, Zheng Yuanjie authorized Beijing Pippi Culture Technology Co., Ltd. to file a request for invalidation of the "SHOOBREE" trademark with the State Intellectual Property Office in 2018, and In July of the same year, the trade name "Nanjing Shukebeta Pet Products Co., Ltd." was reported for infringement. It was not until 2020 that the National Trademark Review and Adjudication Board made a ruling on the "Sukebeta" trademark.
On August 13, 2020, the State Intellectual Property Office declared the registered trademark "SHOOBREE" invalid and revoked it in accordance with Articles 44, 45 and 47 of the Trademark Law of the People's Republic of China. Announcement.
On August 20, the Nanjing Municipal Administration for Market Regulation issued a ruling on the "Correction of Unsuitable Enterprise Names" based on Articles 39 and 41 of the "Enterprise Name Registration Management Implementation Measures". The article stipulates that although the name of Shukebeta Company was registered in accordance with relevant procedures, Shukebeta Company subjectively had the intention to infringe, which objectively caused misunderstanding among the relevant public.
On the day the ruling is issued, the Nanjing Jiangning District Administrative Approval Bureau will use the unified social credit code of Shukbeta Company to replace its name and make it public through the National Enterprise Credit Information Publicity System.
Interestingly, on During the two years of defending the rights, Nanjing Shuke Beta Pet Products Co., Ltd. did not contact Zheng Yuanjie. Instead, after the trademark was invalidated, the company sent a message to Zheng Yuanjie saying that it "hoped to solve the problem through cooperation."
In this regard, Zheng Yuanjie said: "The State Intellectual Property Office has made an invalidation declaration and now wants us to authorize it. This is too insincere, so we refuse, and if the authorization fee is calculated based on the product's ten-year sales, it is also quite considerable. "
In Zheng Yuanjie's 44-year writing career, he has been defending rights for 30 years. His characters "Pipi Lu", "Lu Xixi", "Shuke Beita" and other characters have become popular targets for registration. , applied to all walks of life.
Zheng Yuanjie once spent 14 years to invalidate the maliciously registered Pipi[Lu trademark of "Zhengzhou Pipi[Luxi Restaurant"].
Last year, a company in Beijing used the homophony of "Lu [西西") to sell chicken legs and other cooked food under the trademark "Lu Xixi", which was later declared invalid.
In a speech, Zheng Yuanjie joked that while writing every day, he is also a machine tool manufacturer, asphalt supplier, carpet manufacturer, match manufacturer, and denture manufacturer...
Zheng Yuanjie Huo Shengsheng has transformed from a writer into a rights protection expert who knows the Trademark Law by heart.