Well-known trademarks can be said to be a system in which trademarks are protected by law. Governments all over the world give special protection to "well-known trademarks", and China has also enacted special laws to strengthen the protection of "well-known trademarks".

In principle, well-known trademarks in China can only be recognized if there are circumstances that cause unfair competition. Well-known trademarks will not be recognized as well-known trademarks in China if they are not infringed.

Legislative intention:

In order to prevent someone from improperly using or occupying others' goodwill for free, violating the principle of good faith and causing confusion and misleading to consumers, administrative relief is adopted, which is embodied as a trademark right, emphasizing case handling and passive protection.

The protection scope of "well-known trademarks" in China is far greater than that of ordinary registered trademarks, and the protection scope extends to other categories of goods. For consumers, "well-known trademarks" have not only been generally recognized, but also become one of the evaluation indicators of consumers' comprehensive strength, product quality and corporate reputation.