Huawei's original intention of choosing Leica. At that time, Huawei's Kirin processor did not form a competitive advantage, and it took time to polish. In addition, domestic screen suppliers have not yet risen, and there are few breakthroughs in battery technology. Therefore, the realistic measure is to improve the quality of mobile phone lenses and photos, which is also a high-frequency demand. Huawei is eager to join hands with top partners to introduce top camera technology into Huawei mobile phones. As early as 20 13, Huawei contacted Leica. At first, Leica was not interested. After repeated negotiations, it finally agreed to cooperate.
On the brand. Leica's SLR is 10,000 yuan, Huawei's mobile phone has Leica logo 4000 or so, and after the price reduction, there are more than 1000 old models. Leica is a luxury in photography, so I only use it in Huawei. I don't think it's worth it, which reduces the strength of Leica. This is equivalent to giving Wuling a Mercedes-Benz label, which is just as uncoordinated. From Leica's point of view, I don't want to put the label of Coke on other products casually.
Obviously, Huawei mobile phones can't support such a high cost at present, and even Apple doesn't want to play like this. A Leica logo is already full, and the camera lens certified by Huawei Leica is really better. Many people think that Huawei's camera effect is comparable to SLR, which is enough for mobile phones. For more trademark information, please visit Bajie Intellectual Property Trademark Transfer Network!