Baojun is an independent brand founded by SAIC-GM-Wuling in 2010. Its characteristic lies in making full use of the original Liuzhou Wuling mini-car chassis and redesigning and developing a low-cost family sedan with high technological maturity.

The production plant is the SAIC-GM-Wuling Liuzhou production base, which is the former Liuzhou Wuling Automobile Factory, located in Liuzhou Automobile City, Guangxi (No. 8 Baojun Avenue, Yufeng District)

The Baojun brand is owned by SAIC-GM Wuling has accumulated more than 20 years of vehicle manufacturing experience

Integrating the essence of eight years of joint venture operations, fully integrating the advantages of SAIC, General Motors and Wuling as three shareholders, it strives to create a passenger car brand suitable for emerging markets around the world. Its brand is positioned as a "reliable partner", with the brand spirit of "optimism, enterprising, steady and reliable, shrewd and confident", aiming to provide consumers with "valuable automotive products that they can be proud of when they own it", and with "the International standards and high reliability, low ownership and use costs, maximize customer ownership value, and exceed customer expectations" is the brand declaration.

General Motors (China) President Gan Wenwei listed Baojun as GM's fourth largest brand in China, alongside Chevrolet, Buick and Cadillac.

SAIC Group President Chen Hong calls Roewe, MG and Baojun the "troika" of SAIC Group's independent brands. ?[1]?

SAIC-GM-Wuling's new passenger car brand is named after "Baojun". In terms of the company, it is the inheritance of SAIC-GM-Wuling's spirit of "honesty, trustworthiness, pragmatism and enterprising"; in terms of products, it is the "divine" The beautiful metaphor of "good horse" means a "partner"-like relationship of trust with consumers, and it is also a reflection of values. The original meaning of "jun" is a good horse, and Baojun is people's most beloved good horse.

The trademark pattern design of the Baojun brand is consistent with the sound and shape of the brand name "Baojun". The "horse head" is used as the main element of the brand logo, expressing the meaning through form, highlighting traditional Chinese elements and modern composition forms. The integrated creative ideas fully embody the brand spirit of "optimism and enterprising, steady and reliable, shrewd and confident". The horse's head in the logo stands high, representing the company and brand to pay tribute to millions of car owners and users in China!

Classic shield logo: The overall structure adopts a stable and firm shield shape common to international brands, implying the reliable quality of its products and SAIC-GM-Wuling’s determination and will to fully enter the mainstream passenger car camp. .

Color perception: Silver metallic lines are the main color, and green is the auxiliary color. The colors are simple and elegant. The silver metal lines have distinct trademark attributes in the automotive industry, while the green color expresses SAIC-GM-Wuling's "low-carbon, environmentally friendly" concept.