In fact, many enterprises want to have a better trademark and register a more famous trademark in the registry. They think that only in this way can there be better development.

Coconut Tree Group will also apply for some related trademarks, and also want to get more recognition for its trademarks. Coconut tree group application? State banquet drinks? The relevant trademark was rejected. Why do enterprises like to register Chinese trademarks? I think there are three main reasons:

First, Chinese trademarks look higher.

In fact, in my opinion, I think the reason why enterprises like to register trademarks of Chinese characters is because the trademark of Chinese characters seems to be a higher topic, and it can also make people feel that this enterprise can have a higher-grade feeling. Many people will like Chinese characters better when they see their trademarks. So many companies like to register international trademarks and want to look more upscale.

Second, Chinese trademarks look more trustworthy.

Of course, it must be mentioned that the trademark of Chinese characters looks more trustworthy, because many times if we see the trademark of Chinese characters, we will think that it may be related to our country, and we may also think that it can have higher quality assurance. Therefore, many enterprises will let themselves have a national trademark registration in order to make themselves look more trustworthy.

Third, Chinese trademarks are more famous.

Of course, in my opinion, I think the brand awareness of Chinese characters is also higher, because if you can register a trademark of Chinese characters, it can make you look more famous, and it can also make many people realize this and make many people interested. This in itself is conducive to the publicity of enterprises, but also enables enterprises to have better profits, so Chinese trademarks will be favored by many enterprises.

This is my opinion. Do you have any ideas?