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Is Haier Smart Home the Haier Group? Of course not

Haier is a well-known brand. When talking about Haier, electrical products such as Haier refrigerators and Haier washing machines usually come to mind. Sometimes it is directly used as the abbreviation of Haier Group or Haier Smart Home. Will Haier Smart Home and Harbin Group be the same by then? Not really.

The predecessor of Haier Smart Home is Qingdao Haier, a listed company. Qingdao Haier announced on June 5, 2019 that the company's original name "Qingdao Haier Co., Ltd." will be changed to "Haier Smart Home Co., Ltd." (referred to as "Haier Smart Home"). This move is to comply with the needs of the Internet of Things era and facilitate the company's layout in the smart home ecological field.

Haier Group generally refers to the listed company Haier Smart Home (Qingdao Haier), but sometimes it also refers to Haier's overall business entity. Because Haier has many businesses, Haier does not put all its assets and businesses in listed companies.

Haier Smart Home is actually a holding subsidiary of Haier Group. Haier's ownership structure is quite complex, and it is difficult to directly analyze its market value. In addition, the group's services, logistics, medical care, finance, real estate, etc. are not listed in the listed companies.

For those who refer to Haier Smart Home as Haier Group, it can be understood that Haier Smart Home is just a listed company of Haier Group, but in the home appliance business, Haier really needs a better one. The organizational structure supports it to further develop in the highly competitive home appliance market.

In the home appliance business, it has to be Haier Smart Home of Haier Group, so some people in this field may be more accustomed to calling Haier Smart Home Haier Group, because we are more accustomed to calling Haier Group's products For Haier, Haier Smart Home was just transformed from the old company Qingdao Haier in 19 years.

Finally, Haier Smart Home and Haier Group have their own different businesses and annual reports. It can be said that Haier Smart Home is a subsidiary and listed company of Haier Group. Haier is the trademark of Haier Group products, and people usually refer to all Haier products and companies as Haier.