Pepsi-Cola (English name) was born in the 1990s of 19. It is made of carbonated water, sugar, herbs, crude oil, pepsin and kola nut, and registered as a trademark in June 1903.

Later, it gradually developed into a carbonated beverage launched by Pepsi Company in the United States, and it was also the main competitor of Coca-Cola Company in the United States. On June 8th, 20 16, "Top 20 16 BrandZ Most Valuable Brands in the World 100" was announced, and Pepsi ranked 86th.

20 17 In June, BrandZ 2065 438+07, the most valuable global brand 100, was released, and Pepsi ranked 84th. As the leader of trend culture, Pepsi has always maintained a young and trendy attitude and has become the choice of every generation of young people. 20 19 10, Interbrand ranks 24th in the list of top global brands 100.

In marketing innovation, whether it is content, technology or concept, Pepsi has been exploring.

As a cultural brand of young people, Pepsi brand creates an emotional tipping point from understanding the target group by the trend of the group, to the individual's emotional demands, and then to the social and cultural environment in which each generation of young people live. At the same time, PepsiCo continues to explore the latest and cutting-edge marketing thinking and technology to empower the brand, and further enhance the target consumers' cognition and goodwill towards the brand.

Reference to the above content: Baidu Encyclopedia-Pepsi