“From the day when Dehao acquired NVC, as the chairman of NVC, I have thought very clearly that the future of NVC Lighting will be at least second in the global lighting industry. Ten billion, becoming China's iconic brand going global, this goal has been determined from the beginning, and it has never changed." Wang Donglei clearly proposed to enter the global market and achieve the goal of "top three in the world" in the lighting industry.
NVC has currently established operating agencies in more than 40 overseas countries and regions. In the future, it will use its successful experience in the British market to comprehensively accelerate the expansion of other markets. Emerging markets such as India, Brazil, the Middle East and Africa are all key areas for NVC to explore in the future. Wang Donglei said: "NVC will copy China's development model in developing countries, and adopt mergers and acquisitions in developed countries. Our internationalization strategy will be further enhanced, and the ultimate goal is to enter the ranks of world-famous lighting companies and make China NVC a Become the NVC of the world. "Under the leadership of Wang Donglei, NVC Lighting has stepped onto a new level. By adhering to quality and technological innovation, it has enough strength to compete with top companies and gain more respect on an international scale. Wang Donglei will continue to focus on being a boss and lead NVC Lighting to attack the top three in the lighting industry.