The logo represents the business philosophy of the company, the cultural characteristics of the company, the scale of the company, the content and characteristics of the business, and is therefore a specific symbol of the corporate spirit. Therefore, it can be said that the recognition of the logo by the public is equal to the recognition of the enterprise. Only when the business content or the actual status of the enterprise is consistent with the external symbol - the corporate logo, can it be possible to gain unanimous recognition from the public.

The themes and forms of corporate logo design are rich and varied, such as Chinese and foreign fonts, angular patterns, Chinese and foreign fonts, patterns, abstract symbols, geometric figures, etc. Therefore, the changes in logo shape are particularly lively and lively. . The quality of logo graphics not only determines the effectiveness of the logo in conveying the company's situation, but also affects consumers' confidence in product quality and recognition of the corporate image.

Extended information:

With the development of social economy and changes in people's aesthetic psychology, logo design is becoming increasingly diversified and personalized, with the application of new materials, new processes, and digitization. , the realization of network, logo design plays a role in publicity and brand establishment in a broader visual field.

Branded products win trust by quality. Trademarks are the guarantee of credibility and give people a sense of integrity. Through logos, the quality of goods can be identified and judged more quickly and accurately.

An excellent logo has a distinctive personality and visual impact, is easy to identify and remember, can guide and promote consumption, and generates beautiful associations, which helps it stand out among many products. For example, the McDonald's and Pepsi logos have played a very good role in this aspect.

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