Pet products need to provide a trademark registration certificate (i.e. R mark) to enter Tmall. The details should be based on the product registered trademark number: Category 31: pet drinks, pet food, etc. Category 44: Pet cleaning, pet grooming services, etc. Category 43: Pet boarding, pet hotel services, etc. Category 35: Pet shop signs, pet product advertisements, etc. Category 18: pet collars, pet clothing, etc.
What trademarks are needed for pets to enter Tmall?
Category 31: pet drinks, pet food, etc.;
Category 44: pet cleaning, pet grooming services, etc.;
Category 43: pet boarding, pet hotels Services, etc.;
Category 35: pet store signs, pet product advertisements, etc.;
Category 18: pet collars, pet clothing, etc.;
Category 03: Pet shower gels, daily chemical products, etc.;
Category 05: pharmaceutical preparations, medical supplies, etc. for treating pets;
Category 12: pet safety seats (for vehicles), etc. .
Requirements for the pet category to enter Tmall:
1. According to Tmall’s official investment information, at this stage, living pets can only enter through invitation. “Small pets/pet feed and equipment” "Categories can apply for entry on their own, and store-type official flagship stores must be invited to enter;
2. The company applying to enter Tmall must be established for more than one year;
3. Apply for entry The registered capital of Tmall's company is not less than one million yuan;
4. Companies applying to enter Tmall must have general taxpayer qualifications;
5. Self-recommended brands must have Trademark registration number (i.e. R mark).
Tmall’s investment direction:
1. Pet food category: International brands from Australia, the United Kingdom, North America and other well-known humanized brands in China will be given priority to recruit;
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2. Pet equipment: International famous brands, original brands or internationally famous brands in pet health care products, medicines and other categories are given priority for recruitment;
3. Fish tanks and aquariums worldwide: outdoor ones Well-known brands with certain strength in segmented categories such as landscaping/decoration design, filter equipment, and ornamental fish feed will be given priority for recruitment.