Hm was founded by Erlin Pearson in Vsters, Sweden on 1947. It mainly sells clothes and cosmetics, and its products are famous for their low prices. 202 1, h & March 24th; M Group's improper statement on its website angered the people of China and aroused widespread public concern. Several celebrity brand spokespersons issued statements one after another to terminate the cooperation with HM.
Hm brand characteristics
Hm products are diversified, mainly involving women's wear, men's wear, children's wear, cosmetics and various accessories, among which women's wear has a relatively high market share and is also the flagship product of the brand. Hm has a very unique view on product style and market positioning, and its clothing style is novel, which combines the popular elements of all kinds of clothing.
The company advertises that the store will replenish the products that consumers need most at present. In the spring of 2003, when H&'s flagship store opened in new york, due to the overcrowding, the company could even purchase goods every hour to meet the demand.
Reference to the above content: Baidu Encyclopedia-H & M