Article 2 These Measures shall apply to radio stations and television stations (including radio stations and television stations) engaged in advertising and other activities.
Article 3 The State Administration of Radio, Film and Television shall be responsible for the administration of national radio and television advertising activities.
Local radio and television administrative departments at or above the county level shall be responsible for the management of radio and television advertising activities within their respective jurisdictions.
Article 4 Radio and television advertisements shall be true and lawful, and shall not contain false contents or mislead consumers.
Article 5 Radio and television advertisements shall conform to the requirements of socialist spiritual civilization construction, observe social morality and professional ethics, and be beneficial to people's physical and mental health.
Article 6 Radio and television advertisements shall safeguard the dignity and interests of the country, respect the traditional culture of the motherland, and shall not contain contents that endanger national unity, sovereignty and territorial integrity.
The national flag, national emblem, national anthem and the image and voice of state leaders shall not appear in commercial advertisements. Leaders' famous sayings shall not be used or tampered with as commercial advertising language.
Article 7 Radio and television advertisements shall safeguard national unity, abide by national ethnic policies and religious policies, and shall not contain contents that promote ethnic division or insult ethnic customs and habits.
Article 8 Radio and television advertisements shall maintain social public order and establish socialist morality, and shall not contain contents that damage the environment, such as littering, trampling on green land, destroying flowers and trees, and are not conducive to the natural ecology and the protection of rare wild animals.
Ninth radio and television advertisements should be conducive to the physical and mental health of children, and may not contain any content that may cause uncivilized or bad behavior of children or be detrimental to the correct education of children by parents and elders.
Article 10 Radio and television advertisements shall respect women and disabled persons, and shall not discriminate against or insult women and disabled persons, and shall not use uncivilized language.
Eleventh radio and television advertisements should be healthy and civilized, and no advertisements containing pornographic or sexually suggestive contents or advertisements for treating sexually transmitted diseases should be broadcast.
Radio and television advertisements shall not broadcast advertisements promoting gambling, violence or abetting crimes.
Article 12 Radio and television advertisements shall respect science and shall not contain contents promoting superstition, heresy or pseudoscience.
Thirteenth radio and television advertisements should use standardized language and characters, and may not deliberately use typos or use homophones to change idioms. Except for registered trademarks and enterprise names, traditional Chinese characters shall not be used.
Article 14 Radio stations and television stations are prohibited from broadcasting advertisements for tobacco products and advertisements for special drugs such as narcotic drugs, psychotropic drugs, toxic drugs and radioactive drugs.
Fifteenth radio and television advertisements should be clearly different from other radio and television programs, and advertisements should not be broadcast in the form of news reports or disguised forms. Current affairs news programs and columns shall not be named after enterprises or products.
Interviews with relevant persons, corporate special reports and other programs shall not contain advertising contents such as address, telephone number and contact information.
Article 16 The number of public service advertisements broadcast by radio stations and television stations in each program every day shall not be less than 3% of the total broadcast amount of advertisements.
Seventeenth radio and television stations broadcast radio and television advertisements for each program every day, and shall not exceed 20% of the total daily broadcast of the program. Among them, the total number of advertisements broadcast per hour by radio stations shall not exceed 1 1: 00, and the total number of advertisements broadcast per hour by TV stations shall not exceed 19: 00 to 2 1: 00, that is, 9 minutes.
Eighteenth broadcast radio and television advertising should maintain the integrity of radio and television programs, in addition to the natural interval of the program, not free to insert advertisements.
Except 19: 00 to 2 1: 00, TV stations can insert advertisements in an episode of TV dramas (generally about 45 minutes), and the insertion time shall not exceed 2.5 minutes.
Article 19 When broadcasting radio and television advertisements, people's living habits should be respected. From 6: 30 to 7: 30, 1 1: 30 to 12: 30, and 18: 30 to 20: 00, it is not appropriate to broadcast advertisements that are easy to arouse the audience's disgust.
Twentieth radio stations and television stations shall strictly control the broadcast of alcohol advertisements in accordance with the relevant provisions of the state. Every TV program broadcasts no more than 12 alcohol advertisements every day, including no more than 2 between 19: 00 and 2 1: 00; Each radio program shall not broadcast more than 2 alcohol advertisements per hour.
Twenty-first transmitting stations, relay stations (including differential turntable and receiving turntable) and cable radio and television transmission network institutions shall ensure the integrity of broadcasting and transmission programs when broadcasting and transmitting radio and television programs. Do not insert self-organized advertisements in any form, do not switch the original advertisements at will, and do not play advertisements in the form of moving subtitles or overlapping subtitles.
Article 22 TV stations shall not hide their own (channel) signs when broadcasting advertisements. When playing a program or column named after a company or product, the logo of the company or product can only appear at the bottom right of the screen, and the number shall not exceed 1. The logo screen shall not be larger than the logo of the station (channel) and shall not cover the subtitles of normal programs.
Twenty-third radio and television advertisers and advertising operators are prohibited from interfering with the broadcast of radio and television programs.
Twenty-fourth radio stations and television stations engaged in advertising activities shall obtain the qualifications prescribed by the state. Non-advertising departments shall not engage in radio and television advertising activities, and journalists shall not undertake advertising business in the name of interviews.
Twenty-fifth radio and television stations should establish and improve the advertising business management system, strengthen the management of advertising business registration, audit and file preservation.
Radio stations and television stations should improve the system of advertising examiners and examine the contents of radio and television advertisements to be broadcast and the qualifications of enterprises. An advertisement without the signature of the advertisement examiner shall not be published.
Twenty-sixth radio and television administrative departments at or above the county level shall establish a radio and television advertising monitoring system, and deal with the problems found in time.
Twenty-seventh radio and television administrative departments at or above the county level and radio and television stations shall establish a public complaint mechanism, timely check the radio and television advertisements that the audience has critical opinions, and reply the results to the complainant.
Twenty-eighth in violation of these measures, according to the "People's Republic of China (PRC) advertising law" and "radio and television management regulations" to be punished.
Twenty-ninth in violation of the provisions of article seventeenth, eighteen, nineteen, twenty and twenty-one of these measures, if the circumstances are minor, the administrative department of radio and television at or above the county level shall give a warning, order it to make corrections within a time limit, and may impose a fine of 20 thousand yuan. If it refuses to correct or violates the rules for three times within 60 days, the administrative department of radio and television at or above the provincial level shall make a decision to suspend the broadcasting of advertisements and related channels (frequencies). If the circumstances are serious, the license shall be revoked by the original approval authority, and the relevant responsibilities of the directly responsible person and the principal responsible person shall be investigated.
Thirtieth these Measures shall come into force as of June 6, 2004+0.