1. At present, Tmall does not support pure graphics, because there is no way to name Tmall stores with pure graphics trademarks, so you must avoid choosing pure graphics when buying trademarks to enter Tmall. Tmall is divided into R mark and TM mark. They all need to pay a deposit to Tmall, but the deposit of TM target is twice that of R target. This is also the reason why many companies choose to buy trademarks to settle in Tmall.
2. Tmall does not accept celebrities or place names (in the process of trademark registration of the corresponding version, the corresponding trademark can be registered with the corresponding name or place name, but such trademarks cannot be settled in Tmall. Tmall does not accept "imitation of big brands" trademarks (the right of restriction is the same as or similar to the brand). Tmall already has a store with the same name, and this kind of trademark cannot be settled in, so it is necessary to confirm the status of the trademark after purchase.