1, Buick

1903 19 in may, david buick founded Buick motor company with the help of Brisco Stig. 1908 produced 8820 vehicles, ranking first in the United States, and set up general motors company with Buick as the center. Buick division is the second largest division of General Motors. Buick has the characteristics of high horsepower, individuality, practicality and maturity.

Buick's logo is a three-sided shield, and its arrangement gives people a feeling of high starting point and continuous climbing, symbolizing a proactive and continuous climbing spirit. The word Buick is the name of david buick, the founder of the company.

2. Chevrolet car

Chevrolet's international brand pedigree has been passed down for nearly a hundred years, and it is the largest selling brand of GM in the world. Since 19 12 launched its first product, the global total sales volume has exceeded 1 100 million. In 20 12, Chevrolet's global sales exceeded 4.95 million, a record high. As the most international and popular brand of GM, Chevrolet has strong technical and market resources. Chevrolet brand positioning is a popular and trustworthy international automobile brand.

The bow tie logo of Chevrolet was designed by william durant, one of the founders of General Motors, at the end of 19 13. But there are many versions of the story that this logo has become synonymous with the Chevrolet brand. The most popular and well-known version has been confirmed by Durant himself. Durant himself created the Chevrolet bow tie logo, inspired by the wallpaper design of a hotel in Paris.

According to the 50th anniversary celebration of Chevrolet brand in 196 1, its official publication "Chevrolet Story" records: "During a trip around the world in 1908, Durant accidentally saw an infinitely extending pattern on the wallpaper of a French hotel. He tore off a wallpaper and showed it to his friends, thinking it would be an excellent logo. "

However, there are many different versions about the origin of Chevrolet bow tie logo design, and each version can justify itself, which also makes the origin of this logo more mysterious, and it seems that the truth will never come out. There are two versions of many statements of the Durant family. 1929, Durant's daughter Margery published a book called My Father.

It is mentioned in the book that Durant often sits at the dining table and doodles car signs repeatedly on pieces of paper. Margery wrote: "I think one night, between cups, plates and bowls, he outlined the logo of Chevrolet."

3. Cadillac

1902, Cadillac was born in Detroit, which is known as the American automobile city. In Webster's dictionary, Cadillac is defined as a synonym for "the best and most prestigious thing of its kind"; It is honored as a "world standard" by the Royal London Automobile Club, which has always been known for its pursuit of ultimate dignity.

Cadillac's emblem is a concentrated expression of its spiritual connotation. It is not difficult to see Cadillac's unique boldness and pioneering spirit from the changes of its emblem in various development stages. Corolla and shield will always be the symbol of Cadillac. The difference, however, is that since its birth, the design of Cadillac's Corolla and Shield has been undergoing breakthrough changes in different times, reaching as many as 30 times in a hundred years.

This fully reflects Cadillac's confidence and courage: while inheriting the courage and honor essence of the founder of Detroit City, it constantly injects bold and forward-looking design concepts into the products.

At the beginning of this century, Cadillac once again made a refreshing change to the emblem. The new emblem is bright in color and sharp in outline, with platinum as the background color as a whole, while the corolla retains its original color: gold and pure black set each other off, symbolizing wisdom and wealth; The shield consists of bricks of different colors:

Red symbolizes the courage of action and the pursuit of innovation, silver represents purity, kindness, virtue and satisfaction, and blue represents the chivalry of heroes. The new emblem once again outlines the classic, noble and breakthrough spirit presented in Cadillac brand.

4、GMC

GMC trucks first appeared as nameplates at the New York International Auto Show in 19 12, when GMC produced 372 trucks. GMC, formerly known as "Fast Motor Company", was acquired by General Motors in 1909 and merged with the later acquired "Reliance Automobile Company" to form General Motors Truck Company.

During World War II, GMC produced 600,000 trucks for the US military. 1960, GMC began to transform to produce its own trucks, and in that year, it launched the brand's first full-size pickup Sierra.

5. Bao Jun

On July, 2065438+00 10, SAIC-GM-Wuling, one of GM's joint ventures in China, officially released a brand-new passenger car brand "Baojun Automobile", which marked that the leader of China mini-car began to formally enter the booming car market.

Baojun takes the meaning of "a beautiful horse", the brand positioning is "a reliable partner" and the brand spirit is "optimistic, enterprising, steady, reliable, smart and confident", aiming at providing users with "valuable automobile products that they are proud of when they own" and "with international quality and high reliability, the ownership cost and use cost are low, so as to maximize the ownership value of customers and exceed their expectations"

6. Wuling

Wuling is a registered trademark and brand of liuzhou wuling Automobile Co., Ltd. The logo has been fully authorized to SAIC-GM-Wuling. Wuling is a famous brand in China automobile industry, and it is as famous as Chang 'an in the mini-car market.

When cars enter people's lives, they bring more joy and pride to the owners. However, among the ordinary people in China, there is a group who regard the seemingly insignificant "car" as their closest partner, and always sigh when looking back. Because year after year, this partner struggled with herself, witnessed too much bitterness and experienced too much emotion. "Wuling" is one of the brands that integrate into the life track of this group to the greatest extent.

7. Horton

Horton is a brand that Australians are proud of. This brand has been used in Australia since 1856. At that time, holden was mainly engaged in the manufacture of transportation and metallurgical supplies. 19 18, Horton Company designed and manufactured car bodies for customers for the first time, and then gradually set foot in the automobile manufacturing industry.

193 1 year, GM Australia and Horton merged to form "GM-Horton Company". 1936, the company set up its headquarters and production, service and sales departments in Melbourne, and started the rapid development of Australian automobile production.

By 2002, the company's annual sales reached A $5.94 billion, and * * * sold a total of 65,438+075,442 vehicles (some of which were imported from American headquarters), accounting for 65,438+09.3% of the total car sales in Australia that year, ranking among the best in the local area.

Horton's logo is a red circular relief of a lion rolling a ball, and its design is inspired by an old legend: the scene of an Egyptian lion rolling a stone inspired mankind to invent the wheel. Horton not only dominates the Australian car world, but also is famous for forging powerful engines, and the red lion is more symbolic.

Extended data

The predecessor of General Motors Company is Buick Motor Company founded by david buick in 1907. William C. Durant, the largest carriage manufacturer in the United States, acquired Buick Motor Company in 1908, became the general manager of the company, and introduced Model C. In order to promote this kind of car, Durant quickly established a distribution network and attracted a large number of orders-far exceeding the company's production capacity.

By 1908, Buick Motor Company had become a major automobile manufacturer in the United States. Durant wanted to end the coexistence of hundreds of automobile companies at that time, so he strongly supported Benjamin Chrisco's proposal to merge Buick, Ford, Maxwell-Brisco, Oz and other major automobile companies, but the negotiation ended in failure because Ford's asking price was as high as $8 million.

In the same year, Durant established the automobile holding company-General Motors (GM) on the basis of Buick Motor Company and Oz Motor Company, and merged two other automobile companies-Oakland Motor Company and Cadillac Motor Company on 1909.

In the past 100 years, GM and its products have touched the lives of countless consumers around the world. After a century of innovation and development, from 1908 September 16 to Si Long's famous strategy of "different wallets, different goals, different models".

From the world's first mass-produced sports car to the first car with a fuel efficiency of 3.53 liters (80 miles per gallon) per 100 kilometers; From the acquisition of Chevrolet, Opel, vauxhall and other world-famous automobile brands to the development of new "green" power propulsion technology, the market developed by General Motors has far exceeded the company's birthplace.