It is a specialty of Wuhan, Hubei. ?

Zhou Hei Ya, the full name of Zhou Hei Ya International Holdings Co., Ltd., is an enterprise specializing in the production, marketing and retail of leisure cooked braised products. Its main business is braised duck, duck by-products, braised red meat, braised vegetables, braised Poultry, aquatic products and other products. Product packaging forms mainly include controlled atmosphere packaging and vacuum granule packaging.

In 2002, the founder Mr. Zhou Fuyu opened the first "Fuyu Weird Duck Restaurant" in Wuhan.

In 2005, applied for registration of the "Zhou Hei Ya" trademark.

In 2006, Zhou Hei Ya Holdings Company was established.

In 2007, the first processing plant was established in Wuhan.

In 2008, the direct chain business model was confirmed.

In 2009, it expanded to Hunan and launched vacuum packaging products.

In 2010, investors were introduced; online channels were established; and expanded to South China.

In 2011, it expanded to East China.

In 2012, it expanded to North China and launched modified atmosphere packaging (MAP) products.

In 2013, it was rated as "National Key Leading Enterprise in Agricultural Industrialization".

In 2014, it penetrated into North China and East China and expanded to Tianjin, Zhejiang and Jiangsu.

In 2015, it expanded to the southwest region; launched vacuum granule packaging products, and upgraded its modified atmosphere products to quantitative packaging.

In 2016, it penetrated into the southwest region and expanded to Sichuan Province; it was listed on the Hong Kong Stock Exchange.

In 2017, a new brand "Juyi Shrimp" was launched; the second phase of the Wuhan factory was officially put into production.

In 2018, a number of theme stores were launched; the informatization strategy was upgraded; the North China Industrial Park was put into production; and it expanded to the northwest region.

In 2019, the image of Hubei Industrial Park was upgraded; the South China Industrial Park was put into operation.

Extended information

Since Zhou Hei Ya quietly became popular in Wuhan in 2007, Zhou Hei Ya has been troubled by being copied. Some copycat stores under the banner of Zhou Hei Ya imitate the decoration of genuine stores, and even "clone" the store signs, price lists, food packaging bags, etc., and the number is comparable to that of genuine stores, which seriously damages the interests of consumers and has an impact. In charge of the operation of Zhou Hei Ya genuine store.

In order to avoid the harm caused to the brand by the frequent appearance of copycat stores, Zhou Fuyu has set up a special anti-counterfeiting team to encircle and suppress the frequent appearance of copycat stores in various places. Post the QS logo and ISO9000 quality management system certification in the specialty store; hang a video advertising machine in the store to play the promotional video of Hubei Zhouheiya Food Co., Ltd. around the clock; enable online shopping and point-to-point service; open a complaint hotline, etc.

On the other hand, Zhou Heiya insists on hard work and uses the central kitchen model to turn the products into industrialized products produced in accordance with standards, processes and systems. This not only ensures the uniform taste of the products and the stability of quality , and it is also a powerful blow to copycat stores with unstable quality and impure taste.

In terms of raw materials, Zhou Hei Ya adopts unified procurement and establishes cooperative relationships with upstream large-scale brand breeding and processing companies such as the listed company Shandong Liuhe. The store implements real-time distribution and arranges two to three deliveries a day.

Baidu Encyclopedia - Zhou Hei Ya

People's Daily Online - Zhou Hei Ya: A maverick duck