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Wang Laoji's Brand History

Wang Zebang died in 1883, and the third generation of the Wangs separated. Among them, Wang Hengyu moved to Hong Kong to have children, while Wang Henghui and Wang Ruiheng stayed in Guangdong to run Wang Laoji Yuanhengji.

in p>1911, Wang Lao Ji Yuan Hengji of Guangzhou was registered with the government of the Republic of China, taking the gourd signboard as a symbol.

in p>1935, Wang Yuanzhen, the fourth-generation great-grandson of Wang Zebang, was registered as a trademark in Guangdong province with the gourd pattern of Wang Laoji's olive line.

in p>1936, Wang Yuanzhen re-registered the trademark "Wang Laoji Gongsun's father and son", and then in 1956, the trademark registration certificate of Wang Laoji, a public-private partnership in socialist transformation, and the business license of special drugs were registered by Wang Yuanzhen. After decades of development, Wang Lao Ji's water bowl herbal tea stalls have spread all over Guangdong's urban and rural areas. Wherever fried dough sticks and pancakes are salty and fragrant, Wang Lao Ji's herbal tea and herbal tea powder are sold, and "Wang Lao Ji" has gradually become synonymous with Guangdong herbal tea.

in p>1956, Wang Lao Ji, together with eight well-known enterprises such as Jiabao Zhan and Chang Jiongtang, formed the "Wang Lao Ji Joint Pharmaceutical Factory" and continued to produce authentic Wang Lao Ji herbal tea and other products.

in September p>1965, the pharmaceutical factory was renamed as "Guangzhou No.9 Chinese Medicine Factory".

in November p>1982, Guangzhou No.9 Chinese Medicine Factory was renamed Yangcheng Pharmaceutical Factory. On November 26, 1992, the shareholding system of enterprises was completed and "Guangzhou Yangcheng Pharmaceutical Co., Ltd." was announced.

in p>1992, Yangcheng pharmaceutical co., ltd. (the predecessor of wanglaoji pharmaceutical co., ltd. of Guangzhou pharmaceutical group) pioneered the production of boxed wanglaoji herbal tea and canned wanglaoji herbal tea by using the herbal tea formula inherited for more than 1 years, which can be described as the earliest herbal tea plant beverage in China and is widely sought after in the south China market.

Before 1995, canned Wang Laoji was always produced and operated by GPHL. After 1995, GPHL authorized Hongdao Group to produce and operate red canned and red bottled Wang Laoji within a certain period of time, while GPHL operated boxed Wang Laoji, which has become the first brand of Tetra Pak packaged drinks.

In p>1996, GPHL was formally established, and intangible assets such as Wang Laoji trademark were held by GPHL according to relevant regulations.

In 2, GPHL authorized Hongdao Group to use the trademark "Wang Lao Ji" with the registration number of 626155 on red canned herbal tea drinks for a period of 1 years from May 2 to May 21.

in p>24, it was renamed as "Guangzhou wanglaoji pharmaceutical co., ltd." in February 25, Guangzhou pharmaceutical co., ltd. and hong kong tongxing pharmaceutical co., ltd. were jointly established, and Guangzhou wanglaoji became a joint venture company.

In p>212, the "Great Health Industry" plan with Wang Laoji as the core ushered in a new starting point of leap-forward development, and Wang Laoji began to make a comprehensive layout in terms of production capacity, medicinal materials, extraction, canning, packaging and transportation. On May 9, GPHL recovered the production and management right of Wang Laoji in red cans and bottles according to law, and announced the "Development Strategy of Wang Laoji Herbal Tea 136", which outlined the development blueprint of Wang Laoji in red cans. In June, the red pot Wang Laoji made a shocking appearance; At the end of June, Wang Laoji Great Health and Unity, Yinlu and many other top food production enterprises in China signed strategic cooperation agreements; In August, the first Wang Laoji herbal tea production base was settled in Taizhou National China Medical City; In September, the world's largest and most standard herbal tea model production base and Wang Laoji Health Industry Headquarters settled in Nansha National New District; In December, Wang Lao Ji's solid herbal tea, low-sugar herbal tea and sugar-free herbal tea were jointly launched, as well as the first direct drinking machine in the herbal tea industry.

On October 14th, 213, Wang Laoji got an electric shock on the big screen for the first time, and the micro-film "Falling in Love" was broadcast on Youku. The first broadcast of Wang Laoji's micro-film received more than 9, hits, including more than 6, plays on the PC.

At the beginning of June, 214, a new "Guangyao version" of Wang Laoji herbal tea in red cans was launched.

in the past p>184 years, the product form of Wang Lao Ji herbal tea has undergone carrier changes such as water bowl herbal tea-herbal tea bag-herbal tea powder-herbal tea beverage, but its secret recipe and connotation have been truly inherited by Wang Lao Ji people.