Michelle Ice City can take out sundaes in cups, and then pack them in a thermal bag with ice.

Mixue Ice City can take out sundaes in cups, and then pack them with ice in an insulated bag. This can make the sundaes melt slowly without causing negative reviews from customers.

Sundae is an ice cream dessert. A traditional sundae uses one or two scoops of ice cream, topped with some jam or syrup. Some also use a layer of frosting, whipped cream, cherries or Other fruits. In the Oxford dictionary, the origin of sundae is somewhat vague, but everyone agrees that the name Sundae comes from Sunday.

Sundae is made by adding jam and nuts to finished soft ice cream, so the raw material of sundae is mainly ice cream powder or ice cream syrup. Common raw materials include Haichuan ordinary ice cream powder and Haichuan yogurt powder.

Development History

In August 2021, the "MIXUEILOVEYOUYOULOVEME" trademark applied for registration by Mixue Bingcheng Co., Ltd. was rejected. The international classification involves beer beverages and advertising sales. In September, Daka International Food Co., Ltd. was established, which is indirectly wholly-owned by Mixue Bingcheng Co., Ltd.

On September 29, Mixue Bingcheng Co., Ltd. has filed for guidance with the Henan Securities Regulatory Bureau and plans to issue and list its shares in the A-share market for the first time. On October 26, Mixue Bingcheng Co., Ltd. applied to register multiple "Mixue Business" and "MXIB" trademarks. The international classification involves advertising sales, education and entertainment, website services, etc. The current trademark status is under application.