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The current situation of Ningcheng Laojiao

In the late 1990s, Ningcheng Laojiao Group experienced setbacks during the development and transformation period of China's liquor industry and began a difficult and tortuous journey of exploration. In 2005, Ningcheng Laojiao Winery joined forces with Shunxin Agricultural Group, a well-known agricultural listed company in Beijing, to establish Inner Mongolia Shunxin Ningcheng Laojiao Winery Co., Ltd. Ningcheng Laojiao has a great opportunity to rebuild its glory. The brand-new Ningcheng Laojiao brand takes the Chinese Jade Dragon culture as its foundation and the hospitality culture as its expression, achieving a qualitative leap in the connotation of the Ningcheng Laojiao brand. “Rebuilding a large-scale liquor enterprise and restoring famous liquor brands” has become the mission of every Ningcheng Laojiao employee. In 2009, under the careful guidance of many well-known domestic liquor experts, Ningcheng Laojiao made full use of natural winemaking conditions and traditional technical advantages. After several years, through continuous technological innovation and difficult exploration, Ningcheng Laojiao successfully developed a liquor that conforms to the trend of modern consumption. The high-quality new liquor has a taste that is more "soft and refreshing, with a mellow aftertaste" and a quality that is more "national liquor style". It has been identified as a "soft-flavor" liquor by experts. "Ningcheng Laojiao, the quality of national wine" is also named after this. So far, Ningcheng Laojiao has pioneered the soft-flavor liquor in China. In the same year, Ningcheng Laojiao's "Ningcheng" brand was awarded the title of China's Well-known Trademark. Since then, Ningcheng Laojiao liquor industry has ushered in a golden period of comprehensive development. 2011 is the first year of Ningcheng Laojiao Winery's "Second Five-Year Plan". During the "Second Five-Year Plan" period, Ningcheng Laojiao Winery will

adhering to the mission of "serving the society and paying attention to people's livelihood" The corporate purpose and the brand concept of "national liquor quality" are committed to building a representative enterprise of Chinese soft-flavor liquor and the most influential liquor enterprise in northern China. Ningcheng Laojiao, a national wine of high quality, originates from the hometown of the Chinese Jade Dragon. Adhering to the charm of the dragon and the quality of jade, like a bright red flag, it is rising from the vast grassland of Inner Mongolia, bathing in the morning light, full of hospitality, flying in the wind in the land of China!