Cristiano Ronaldo

Real Madrid’s official website officially announced on June 27, 2009, that Cristiano Ronaldo had joined and signed a 6-year contract.

Cristiano Ronaldo in the Real Madrid Era

On June 11, 2009, the Premier League club Manchester United announced that they had agreed to a world-record fee of 83.66 million pounds (approximately 1.317 billion U.S. dollars). The transfer fee allowed Cristiano Ronaldo to transfer to La Liga Real Madrid Club.

A year ago, Real Madrid was interested in buying the 24-year-old World and European double "Football Player", but was rejected by Manchester United. After the Premier League season ended, the team that had won the European Championship trophy nine times finally succeeded at an incredible price.

Manchester United issued a statement that day: "Manchester United has received an unconditional transfer offer of 80 million pounds from Real Madrid for Ronaldo. This offer sets a world record." The statement also said: "Christian once again expressed his intention to leave. In accordance with Manchester United's wishes and after consultation with his representatives, Manchester United agreed to contact Real Madrid and Christian. The transfer is expected to be completed on June 30." Real Madrid also confirmed the matter. They said in a statement: "The club hopes to reach an agreement with this player within the next few days."

La Liga giants Real Madrid had just bought Brazilian midfielder Kaka from AC Milan, according to reports The transfer fee is approximately 68 million euros. Kaka is the first player signed by Perez after returning to the position of chairman of Real Madrid. Although UEFA strongly disapproves of Real Madrid's move to spend money, Real Madrid has no intention of stopping.

UEFA President Platini said: "This is really puzzling in the most difficult period of football's financial situation. These transfers are a serious challenge to the concepts of fair play and financial balance."

Although Cristiano Ronaldo himself has always said that it is his dream to play for Real Madrid, Manchester United has always ignored Real Madrid's frequent offers and even threatened to report it to FIFA last year. Earlier this season, Manchester United coach Sir Alex Ferguson took a tough stance and stated that he would not sell even a "virus" to Real Madrid. However, Manchester United eventually succumbed to the high price.

After Beckham moved to Real Madrid in 2003, 18-year-old Ronaldo joined Manchester United from Sporting Lisbon for a transfer fee of only 12.24 million pounds. He quickly established himself in the Premier League, helping Manchester United win three consecutive Premier League titles, and scored in the 2008 UEFA Champions League final, helping Manchester United become the European champion. In January 2009, he defeated Barcelona's Messi and Liverpool's Torres to win the FIFA "World Footballer" title, becoming the first English club player to win the award.

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Social evaluation

Ronaldinho is the best player I have ever signed. Road attackers

Cristiano Ronaldo and Ferguson

It is incredible that they can score 20 goals in one season. There is no doubt that he has reached the level of today's world. In today's football, he will only spend 60 million pounds for one person, and that is Cristiano Ronaldo. . ——Manchester United coach Sir Alex Ferguson

He has the ability to become a superstar. ——FIFA President Sepp Blatter

The reason why I speak so highly of him is because he is definitely the best player in the world now, and everyone is willing to play with the best players in the world. Ball, I am happy to be a teammate with him, - Wayne Rooney, a teammate during his time at Manchester United

He is currently the most exciting player in the country, with his speed and his ability to control the ball. Sometimes you can't help but wonder: Is he from another planet? ——Gordon Taylor, President of the Professional Players Association

German national team coach Loew said of Ronaldo: "He is the best player in the world, no doubt. Rooney is the best forward. But Cristiano is a different type. He has more impact, can do more, and the impact he brings is very big every time when you watch him start. What he's going to do next, but you know what's going to happen for sure. He's always very threatening and he's a very professional player who wants to be the best every moment. I'm unbelievable about him. Full of respect.

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Italian head coach Lippi said of Ronaldo: "He is a player with many characteristics: ability, strength, shooting, aerial superiority, key battle ability... He is the best in the world. one of the players. The best? It's hard to say, but he's certainly in the top three. "

Former Real Madrid head coach and current England national team head coach Capello commented on Ronaldo: "He is a very capable football player, and when the situation on the field is not going well, everyone will Everyone thinks he can change the situation on the field at any time. That's why he's more relied upon. "

Brazil coach Dunga did not admit that Ronaldo is the best player in the world, but he also gave Ronaldo high praise. Dunga said: "It is difficult to evaluate who is the best in the world. players. This needs to discuss a lot of situations, but Cristiano has very strong abilities, just like Kaká. In a year where players are at their peak, Cristiano's performance is amazing. He is one of the few players with extraordinary abilities. "

French coach Domenech is convinced of Ronaldo's ability. Domenech said: "You only need to look at Ronaldo's performance to know his ability. He's on a great team, he's a great player and he's proving himself all the time. I'm sure he will show all his potential in the World Cup. ”

Serbian coach Antic described Ronaldo as “a great player under pressure, but I hope – or I think he can – to have 3 or 3 out of 10 actions.” 4 times it changed the situation. "

What does Spanish national team coach Del Bosque think of Ronaldo? "Cristiano is a very high-level player. At the moment, he is not playing many games due to injuries. You can see him in every game he plays. There will be bad performances or good performances, but against Villarreal, for example, he was present in all attacks. Therefore, he is one of the best players in the world, and for the Portuguese national team, because they have a player like Ronaldo, they also have a chance to win the World Cup. "Bosque said.

"I am not the best expert in history. In my mind, Ronaldinho, Rivaldo, Carlos and Ronaldo are all the best in history. "Juninho said in an interview with "Aspen", "I don't know what a tomahawk is, but I think Ronaldo's free kicks are like missiles. I like his goals very much. The secret of Ronaldo's free kick is that he keeps the ball from spinning. ”

Pato: Cristiano Ronaldo is a phenomenal player. His speed, body and skills are all excellent. He is definitely a nightmare opponent for defensive players.

Pellegrini: "Cristiano Ronaldo is the kind of player who can carry the team on his shoulders in difficult moments. He will step forward when Real Madrid needs help the most. This is worth learning from other Real Madrid players, especially his spirit and personality, which can drive the entire team. ”

Raul: Cristiano Ronaldo is a very good person and a complete leader.

Business activities

CR7 brand clothing

Nike

C Ronaldo endorses Nike advertisement

Qingyang men's shampoo

BES bank advertisement

Modelo airline advertisement

Spokesperson selection for the New Seven Wonders of the World

Coca-Cola

Adidas

swift car

CR9 brand

Live Football

Armani

Gillette

Audi

British Pepe Jeans brand

Indonesian sports drink Extra Joss

Japanese Suzuki car

FIFA street football

castrol edge

Portuguese food MS

Fuji Xerox ( Fuji Xerox), etc.

He once refused Brylcream’s endorsement due to training

How high is Ronaldo’s commercial value? He is worth as much as 4 tons of gold, and he will surpass Beckham in the future.

According to the British mainstream media "The Guardian", Manchester United head coach Ferguson does not encourage Manchester United players to develop personal commercial value.

In 2003, Beckham was "purged" by Manchester United because head coach Ferguson believed that he was too famous off the court and had too many entertainment and business activities. Cristiano Ronaldo has a similar reputation to Beckham back then, and has two halos: World Footballer and European Ballon d'Or. However, his wealth is only 17 million euros, because he is limited by Manchester United's policies, and mainly because he is not like Beckham had the package of hot girls back then, and he could not make more money through commercial contracts. In terms of developing the commercial value of players, Real Madrid and Barcelona are undoubtedly ahead of other clubs. Therefore, after joining Real Madrid, Ronaldo's commercial value will explode in full.

Will his future value exceed that of David Beckham?

Regarding Real Madrid’s acquisition of Cristiano Ronaldo for 94 million euros, there are mixed opinions from the outside world. However, Real Madrid Club Chairman Florentino is not worried. He confidently believes that Ronaldo and Kaka can work together to bring Real Madrid 90 million euros in revenue every year, and the transfer fee can be fully recovered in two years. Real Madrid's sources of income mainly include stadiums, capital operations, trademarks (including jersey operations), television broadcasts, membership fees, tickets, world tour training, etc. Ronaldo's joining will definitely bring more income to the club in all aspects.

It is reported that Real Madrid has planned a development plan for Ronaldo, intending to package the football star in an all-round way and cultivate Ronaldo into a core figure in the economic development of sports planning. Many advertisers are also optimistic about Ronaldo's extraordinary personal charm. Coupled with the sharp rise in popularity and attention, the news recently spread that the internationally renowned shampoo brand Qingyang invited Ronaldo to be the new spokesperson for its men's series. He spent a lot of money to create a blockbuster-like advertisement for Ronaldo, and the behind-the-scenes of the advertisement were also exposed on the Internet in advance. The endorsement fee this time is said to be unprecedented, causing outsiders to speculate on how the endorsement fee compares with its transfer fee.

"Armani spends heavily on Ronaldo, the No. 1 handsome football guy changes hands" Armani, the international brand that has always been endorsed by Beckham and his wife Victoria, is now also setting its sights on Ronaldo, as the increasingly "old" Beck Ham is still excellent, but he can't hide the fatigue of his career. Armani, who considers commercial value as the first consideration, still has to leave behind the most handsome Beckham they have ever known... who can break Armani's royal Serie A star Tradition has become the spokesperson, and Ronaldo is no ordinary person. In terms of business, Armani only pays large sums to the hottest stars, and uses their reputation on the court to tap more consumers. So which female star can replace it? Victoria, and does it match Ronaldo's status? The answer is Megan Fox, the heroine of "Transformers" who is known as "the most beautiful woman in the world" at this moment.

Simon Chadwick, professor of sports business strategy and marketing at Coventry University in the United Kingdom, said that Ronaldo is the person that world football is waiting for now. Chadwick said: "In the football world, There is indeed a core brand missing. Beckham, because of his age and the stage of his career, Ronaldo is the ideal candidate to cover the Beckham brand, especially for children. At the teenage level."

M&C Saatchi Sport and Entertainment, a rapidly growing global advertising agency in the UK, of which Vinnie Mogan is one of the principals. At the beginning of this year, Ronaldo became the "global ambassador" of Castrol lubricants, thanks to this company's agent. Mogan has personal suggestions for Ronaldo's business prospects: "Cristiano Ronaldo is now in a fantastic position. Both clubs are masters in developing market brands and have huge fan bases. Ronaldo needs to be careful not to let himself be Being over-exploited, adopt the right strategy and don't sign too many contracts." Holmes used to be Lineker's agent and he sees these clearly: " Those merchants want their products to represent young, handsome, humorous, and successful players because they need that kind of young, handsome, humorous, and successful players to promote their brand. Cristiano Ronaldo is a handsome guy, and I have to say his acting talent and. Beckham is at the same level. I don't know how smart he is, but I think he is definitely different from Beckham. Ronaldo is probably a better player than Beckham. Beckham is a player produced on the production line. Ronaldo is more natural.

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In Asia, some world-famous super rich men have knocked on the door of Real Madrid with sky-high checks to invite Mr. 94 million to play exhibition games. They pay 3 million euros for a game, 3 million for a single game. The sky-high price also declares that Cristiano Ronaldo's huge influence in the Asian media has surpassed Beckham, who also left Madrid from Manchester United. In Spain, Cristiano Ronaldo's every move has been closely related to the Euro symbol. No, this time the Portuguese. In the injury report, when the Madrid media talks about missing a few games, it is bound to be converted into how many euros Real Madrid will lose. "Buying Ronaldo is buying a money-making machine. "——Now it seems that the words of "AS" are indeed true. And Real Madrid's 60 million yuan friendly match offer to China can really only be regarded as a friendly price.

World Cup in June The top 32 will start at 22:00 on the 11th

Group A: South Africa, Mexico, Uruguay, France

Group B: Argentina, Nigeria, South Korea, Greece

< p>Group C: England, United States, Algeria, Slovenia

Group D: Germany, Australia, Serbia, Ghana

Group E: Netherlands, Denmark, Japan, Cameroon

Group F: Italy, Paraguay, New Zealand, Slovakia

Group G: Brazil, North Korea, Cote d'Ivoire, Portugal

Group H: Spain, Switzerland, Honduras, Chile