As we all know, trademarks are divided into word mark, graphic trademarks, color trademarks, sound trademarks and other trademark categories. Among them, word mark is one of the most common categories. Because it is easy to call and has strong identifiability, it is also the trademark type that everyone chooses to register first. If you want to register in word mark, then the first thing we need to know is the registration requirements in word mark.

There is no special requirement for word mark's fonts. Kai, Xing, Cao, Li, Zhuan, Horizontal, Straight, Artistic, Printed and Variant can be used. When designing a trademark, we can also make bold efforts to create distinctive and unique artistic fonts. However, it needs to be emphasized that word mark must be easy to recognize and remember, readable, and can clearly convey its meaning to consumers, and give full play to word mark's readability, personality, creativity and vision. It should also be noted that the awareness of font copyright protection has been increasing in recent years. Applicants should pay attention to avoid font infringement when registering in word mark, and avoid it when designing trademarks, so as not to leave unnecessary risks. After the successful registration of word mark, word mark will be bound by the font and form used in the registration, and cannot be greatly changed. For example, bold registration can't be in italics, simplified form can't be changed into traditional form, and capitalization can't be changed into lowercase. Attention should be paid to standardizing the use of word mark.

secondly, we need to follow the provisions of the trademark law. Whether it is a word mark or a graphic trademark, the most basic prerequisite for successful registration is to follow the provisions of the Trademark Law. For example, trademarks should not be exaggerated and deceptive, should not be harmful to socialist morality or have other adverse effects, and should not be the same as or similar to foreign country names (unless the government agrees). Here, we suggest trademark intellectual property rights. Before registering a trademark, we need to have a certain understanding of the Trademark Law or consult professionals.

If you have any questions, the professional intellectual property consultant has provided more and more convenient consultation and services for word mark registration, and I believe it will definitely help you!