However, it seems that Shaxian snacks are not as good as before, and fewer and fewer people go there. Some poorly located Shaxian snacks are deserted and their business is bleak. Why did this Shaxian snack, once popular all over the country, fall into such a situation? It is mainly caused by these three key factors.
Shaxian snack is famous for its convenience and economy. It can be said to be a "fast food restaurant opened downstairs". It is usually very convenient to go to eat. In addition, it inherits the tradition that local restaurants operate late into the night. No matter where its store is opened, the lights in the store are still on at 11 or 12 o'clock in the evening, which provides a lot of convenience for many people who get off work and go to work late at night, so it is very popular. But now, with the development of the take-away industry, even in the middle of the night, you can eat the food you want without leaving home, which brings convenience to people's lives, which has greatly impacted Shaxian snacks.
Chongqing noodles, hot and sour powder, snail powder, mala Tang, etc. have mushroomed and quickly occupied the markets of large and small cities. These latecomers have their own unique advantages in taste, which are in sharp contrast with Shaxian snacks. In terms of cost performance, the price and weight are more affordable than Shaxian snacks. In this state, consumers have more choices, and fewer and fewer people choose Shaxian snacks.
at first, the biggest charm of Shaxian snack lies in its high quality and low price. From the point of view of merchants, Shaxian snack belongs to small-scale operation. Usually, the cost of opening a Shaxian snack bar is relatively low, and it has a certain popularity, which makes it the first choice for many couples and self-employed people to open stores. On the other hand, from the consumer's point of view, when Shaxian snacks first started to open stores on a large scale in the country, the slogan was low price, claiming that "a few dollars can make people eat well". Indeed, in the first few years, Shaxian snacks were really cheap and tasted good, attracting many consumers.
However, in recent years, the prices of Shaxian snacks have generally increased, and the increase is large. As a fast food, the price of Shaxian snacks has almost reached the price of medium-sized restaurants. Just like some "century-old shops" sell the price of "steamed buns" to the price of "seafood" because of the rising price of "old signs", such a business method will always be eliminated by the market. Originally, everyone wanted to be economical, but in the end, they spent no less money, and the service failed to keep up with the price increase. So at the same price,
Shaxian snack is not a clear brand, but a general term for all kinds of snacks in Shaxian area. Therefore, there is no threshold and joining fee for opening Shaxian snack bar at first, and the conditions for opening the store are relatively relaxed. Although Shaxian Snack Group Co., Ltd. was registered in 28, Shaxian snack bars have spread all over the country at this time, and it is difficult to distinguish which are authentic Shaxian snacks and which are pirated. In such a mixed state, the ingredients, tastes and services of Shaxian snacks are mixed, and even some non-authentic Shaxian snacks are exposed to the use of waste oil and unsterilized tableware, which seriously affects the overall development of Shaxian snacks.
Some people have counted the keywords mentioned by Shaxian snack consumers on the Internet, such as diarrhea, poor hygiene and poor environment, which have become high-frequency words. From these high-frequency words, we can easily see the clues of the decline of Shaxian snacks.
Shaxian snack is a local industry strongly supported by Fujian Province, which has a long history. It is said that it originated from the Chinese food culture in the Yellow River valley of Xia, Shang, Zhou, Jin and Song Dynasties. In history, people from the Central Plains moved to Shaxian County in Fujian many times, and the local food culture brought by it also gathered here, thus forming local snacks with various categories and unique flavor. The change of the catering industry environment and the shortcomings of Shaxian snacks have made its operation develop from high speed to "bottleneck period", but I believe this is only temporary. After continuous adjustment and improvement, I believe that Shaxian snacks with deep foundation will be able to keep up with the pace of the times and become a brand that people like again.