The first step is to make a short video. Some people who do e-commerce know that short videos are very important, but they don't pay attention to them when they do it. This is the case with several companies I know. Finally, I took some measures to realize this efficient link. Short videos must be creative, and planning and copywriting must be done first.

The second step is to do a good job in e-commerce copywriting. For example, the pictures, words and titles of e-commerce copywriting should be made according to the production specifications of e-commerce. This brings us to the second common problem. People who shoot short videos do e-commerce copywriting. This led to substandard copies.

The third step is to link the short video with the e-commerce copy. But there must be a clear shopping click sign on the video. When the customer clicks this sign, he enters the e-commerce copywriting and purchase procedure.