In 1999, Mengniu started in a 53-square-meter rental house in Hohhot.
In 2002, Mengniu received an investment of US$25.99 million from investment institutions such as Morgan Stanley, CDH Investments, and Actis Investments, which injected vitality into Mengniu's development.
On June 10, 2004, Inner Mongolia Mengniu Dairy (Group) Co., Ltd. was listed on the Hong Kong Stock Exchange, raising a total of 1.4 billion yuan, and Mengniu took a step towards development.
In 2003, China's first manned spacecraft "Shenzhou 5" was successfully launched, and Mengniu joined hands with the aerospace industry. Today, it has been 15 years
2006 , Mengniu launched the Deluxe brand.
In January 2007, Mengniu became the official partner of NBA China. At the same time, NBA also joined the China milk inclusive campaign initiated by Mengniu.
In March 2007, Mengniu became the official partner of the Boao Forum for Asia, and Deluxe became the exclusive milk of the Boao Forum for Asia.
In July 2009, Mengniu and COFCO reached a strategic cooperation. COFCO spent approximately 6 billion to acquire nearly 21% of Mengniu Dairy’s shares, becoming Mengniu’s largest strategic shareholder.
In 2012, Mengniu and Arla Foods of Denmark reached a strategic cooperation. Arla Foods invested HK$2.2 billion in Mengniu and became Mengniu’s second largest strategic shareholder. At the same time, the Ministry of Agriculture of China and Denmark took the lead in establishing the "China-Denmark Dairy Technology Cooperation Center", and Mengniu was responsible for the implementation work in China.
In May 2013, Mengniu increased its stake in Modern Dairy, a Chinese dairy farming company, and became the largest single shareholder of Modern Dairy.
On June 17, 2013, Mengniu Dairy signed an acquisition agreement with Yashili. On the 18th, Yashili and Mengniu jointly announced that they had reached a tender offer agreement with Yashili International’s controlling shareholder Zhangshi International and its second shareholder CA Dairy Holdings (a wholly-owned subsidiary of Carlyle Asia Fund), with the acquisition funds exceeding HK$11 billion.
In 2015, Mengniu Yashili invested 220 million New Zealand dollars (approximately 1.1 billion yuan) in a New Zealand factory that was completed and put into operation in 2015. Subsequently, after the milk powder factory was put into operation, Mengniu established an exclusive Deluxe ranch. , completely opening up all links from milk sources to production and sales, from independent research and development to quality control in Oceania.
In 2017, Lu Minfang proposed "Don't forget the original intention and win the championship". While striving towards the original intention, we must also strive to win the championship with the determination to win and win first. Road ahead. Lu Minfang pointed out that Mengniu must “win” in a situation where opportunities and challenges coexist.
In 2017, Mengniu became the official global sponsor of the FIFA World Cup, realizing the first connection between milk and football.
In December 2018, Mengniu Group’s 2019 Annual Customer Meeting was held in Xiamen. Nearly 10,000 dealer representatives and Mengniu employees participated. Lu Minfang, CEO of Mengniu Group, gave a themed report on "Born to Be Strong to Win Champions" at the annual meeting, pointing out that Mengniu has entered a high-quality, sustainable development express with a complete traditional business structure and emerging businesses ready to go. road.
Extended information:
Mengniu Social Responsibility (Public Welfare)
Mengniu is actively committed to public welfare undertakings, from donating to fight SARS to donating milk to teachers nationwide and Donating milk to 1,000 primary schools in poverty-stricken areas, and then donating to the snow disaster in the south, Wenchuan earthquake, Yushu earthquake, Ya'an earthquake, Dingxi earthquake, southwest drought, and donating to the construction of "Mother's Water Cellar" and "Love Well", etc.
In the past 12 years, Mengniu Group has invested more than 500 million yuan in public welfare undertakings and won the "Best Corporate Social Responsibility Contribution Award". Mengniu also jointly launched the "China Milk Drinking Campaign" with the theme of "One pound of milk a day, strong Chinese people" with 7 units including the China Dairy Association, China Education Development Foundation, and the National Student Milk Office.
And together with the Training Bureau of the State Sports General Administration, Tetra Pak China and more than a dozen enterprises and institutions, we jointly launched the "China Milk Love Action" to increase the awareness of Chinese people about drinking milk and improve their physical fitness. effort.
Baidu Encyclopedia-Mengniu