a complete trademark is composed of characters, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above signs. Moreover, the above-mentioned constituent elements must meet the conditions of easy identification and remarkable characteristics.

Legal Basis

Article 7 of the Trademark Law of the People's Republic of China

The application for registration and use of trademarks shall follow the principle of good faith.

trademark users should be responsible for the quality of the goods in which they use trademarks. The administrative departments for industry and commerce at all levels shall stop cheating consumers through trademark management.

article 8

any mark that can distinguish the goods of natural persons, legal persons or other organizations from those of others, including words, graphics, letters, numbers, three-dimensional marks, color combinations and sounds, and the combination of the above elements, may apply for registration as a trademark.

article 9

a trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

a trademark registrant has the right to indicate a "registered trademark" or a registration mark.