Many people will not feel unfamiliar when they see the LOGO of the FORTEL brand - a small sailboat in red, white and green colors. In the 1990s, it was a representative brand of casual men's clothing in the high-end markets of China's big cities and southeastern coastal cities. This brand, which uses the three colors of the Italian flag as its logo, was founded by Italian Andrew Dierre in 1950. He injected his childhood dream of becoming a navigator into this clothing brand. In 1965, Andrew Dierre moved the company to Milan, the fashion center of Europe. In 1988, the "Fuqing" brand entered the Chinese mainland market and was widely praised. Due to the reorganization of Hong Kong companies, "rich collar" once withdrew from people's sight. Today, the "rich collar", redeployed by an Italian company and integrating Italian international concepts with local customization for the Chinese market, is back again. Facing the increasingly fierce competition in the men's clothing market, in addition to culture, fashion and the pursuit of personalized high taste, the biggest design feature of "Fuqing" is its vitality, which represents a healthy image and a young mentality. Its positioning is to satisfy The needs of mainstream consumer groups form their own irreplaceable characteristics through design connotation. Zhao Guowei, the design director of "Fuqing", compared this special design to driving. You have to look left and right and don't compete with others on a narrow road to avoid crashing. Moreover, the development of differentiation will make more and more leisure brands have their own classification and focus, thus allowing a hundred flowers to bloom.