Someone once regarded Huawei's LOGO as "a rising sun in Ran Ran". It is said that Ren is very dissatisfied. He said: "Our symbol is chrysanthemum, which represents vigorous progress and unity. This sign is not the sun. " However, this is not the chrysanthemum in Tao Yuanming's poem "Picking Chrysanthemums under the East Hedgerow". It's Mikania micrantha in South America and Central America. This is a kind of weed with strong swelling ability, and it can "one mile a minute" with little water and nutrients.
20 14 Ren mentioned "Mikania micrantha theory" at Huawei's strategic retreat, and low-end products should be standardized, simplified and maintenance-free during their life cycle. If we don't take the road of low price and low quality, it will destroy our strategic offensive power. In terms of technology and service mode, making others unable to compete with us is large-scale streamlining. Customers want to add features, so they buy high-end products. This is Mikania micrantha theory.
Brief introduction of Huawei
Huawei Technologies Co., Ltd., founded in 1987, is headquartered in Longgang District, Shenzhen City, Guangdong Province.
Huawei is the world's leading provider of information and communication technology (ICT) solutions, focusing on the ICT field, adhering to steady operation, continuous innovation and open cooperation, building end-to-end solution advantages in the fields of telecom operators, enterprises, terminals and cloud computing, providing competitive ICT solutions, products and services for operators, corporate customers and consumers, and striving to realize the future information society and build a better fully connected world.
On June 6, 20 17, BrandZ 2065 438+07 Top Global Brands 100 was released, and Huawei ranked 49th. On July 22nd, 20 19, Fortune magazine released the latest list of the world's top 500 enterprises, and Huawei ranked 6 1. In 20 18, Huawei ranked sixth among the top 500 most valuable brands in China. 65438+February 18, "20 18 Top 500 World Brands" was announced, and Huawei ranked 58th.
Reference to the above content: Baidu Encyclopedia-Huawei Technology Co., Ltd.