Because the logo is a two-tailed mermaid from ancient legends, after deciding on the name of Starbucks, Terry Heckle began to research its ancient maritime books and later found a 16th-century Scandinavian painting. Scandinavia's wood carving (engraving) pattern of a double-tailed mermaid was used to design the Starbucks logo.

That is, the mermaid surrounds the words STARBUCKS COFFEE TEA SPICES in the middle. According to the investigation, this logo was first used on March 29, 1971. The name of Starbucks at that time was: Starbuck’s Coffee Company.

Extended information

Starbucks product quality: Howard Schultz The cornerstone of Starbucks quality is the top-quality heavily roasted coffee beans that Starbucks has been committed to operating since its birth in 1971. After the transformation, Starbucks has a dedicated purchasing system.

They travel all year round in Indonesia, East Africa and Latin America, communicating with local coffee growers and exporters, and purchasing the best coffee beans in the world to ensure that all people who love Starbucks will enjoy it. You can taste the purest coffee.

Starbucks has a wide variety of coffees and has almost demanding production requirements. For example, each cup of espresso needs to be brewed for 23 seconds, and the milk in a latte (Starbucks' main product) must be heated to at least 150 degrees Fahrenheit, but never exceed 170 degrees, etc.

Baidu Encyclopedia-Starbucks