1, the Trademark Law stipulates that when the trademark right is changed, it must go through legal procedures, otherwise the trademark will be revoked.
2. In private trademark transactions without filing with the Trademark Office, there is a vacuum in trademark rights, which easily leads to the invalidation of trademark rights. 3. If the right is transferred but there is no transfer procedure, the trademark cannot be renewed, the brand honor cannot be obtained, and the intangible assets cannot be evaluated and transformed.
It can be seen that trademark rights are very important, and we must pay attention to them ourselves.