As of 2019, Semir Group has 2 brands. They are as follows:
1. semir, a domestic casual wear brand. Semir Group Co., Ltd. takes "creating a popular clothing brand" as its development purpose and actively promotes the franchise development model. Its casual wear and children's clothing brand chain outlets are spread across 29 provinces, cities, autonomous regions and municipalities directly under the Central Government, forming a complete market network pattern. .
2. Balabala, a children's clothing brand founded in Hong Kong in 2002 by China Semir Group, the owner of the famous Chinese casual brand Semir. A one-stop professional and fashionable children's clothing brand for all categories and ages. Professionalism, fashion and pleasure are the core values ??of Balabala's brand.
BalaBala products have fully covered the clothing, children's shoes, and accessories categories for children aged 0-16. Balabala focuses on consumer shopping experience. The one-stop retail space provides a variety of professional fashion products and continues to create consumer value with rich choices and excellent value for money. Balabala is working hard to realize its vision of becoming the world's benchmark brand for children's clothing.
Extended information
Semir actively explores the extraordinary path of "virtual production, brand management, and chain sales", and operates with "image first, service first, agency first" thinking, and earnestly adhere to the principle of "mutual growth of the enterprise and employees" and the business philosophy of "a small river has water and a big river is full".
Create a good development space for employees, achieve maximum sharing of benefits, maximum creation of prosperity, and achieve a win-win goal for the company and employees. Strong cooperation is a strong driving force for Semir's sustainable development.
Since 2002, it has actively cooperated with famous French design companies, Ogilvy & Mather Advertising Company and UFIDA. In 2003, Hong Kong superstar Nicholas Tse was hired, and in 2004, TWINS was invited to join the company, using three youthful and energetic singers and film stars as Semir's brand image spokespersons.
Baidu Encyclopedia - semir
Baidu Encyclopedia - Balabala