Wuliangye is famous and has become a household name, but Qiliangye is little known. This is the first time I have heard of this wine. Although both have the word "Liangye" in the title, this wine is not the same wine. One is Wu and the other is Qi. They are different in terms of name, taste and price. It can be said that no one will regard Qiliangye as Wuliangye. Besides, "Zhongyuan" is added in front of Qiliangye. The names of "Zhongyuan Qiliangye" and Wuliangye are even more different and less likely to be confused.
If pressing the same words counts as infringement, then in reality there are many brands that are on the same level, such as: Mitsubishi and Wuling; Coconut Tree and Coconut Wind; Haier and Hisense; Gold Wine and Platinum Wine etc. These are all different by one word, especially the one called "Liangye" is not limited to this. There is Sanliangye in Shaanxi and Quanliangye in Jiangxi. If we want to sue, who should sue whom? Can we sue? Since there are other brands of "Liangye", why does Qiliangye infringe the rights?
The reason why Wuliangye sued Qiliangye is that "this is a typical behavior of "similar to famous brands", which is intended to make people think of "Wuliangye", boost sales, and mislead consumers." I don’t know where to start with this basis? Wuliangye is indeed famous. Not only is the wine good, but the price is also extraordinary. It can be said that except for Moutai, no other wine can compare with it. Qiliangye is not very well-known, and its price is not that high. If its quality is not good, even if it wants to be "similar to the famous brand", not many people will buy it even if it is called "Wuliangye". It can only be said that it is fake; if the quality is good and the price is low, it doesn't matter even if it is called by another name. "Good wine is not afraid of deep alleys" and more people will buy it.
As the boss of the liquor industry, Wuliangye should have a lot of big businesses. How can it not even accommodate an unknown small liquor industry? There are only three reasons: First, Qiliangye has certain advantages in terms of price and quality. Advantages, in the current context of Wuliangye's rising prices, it has a certain degree of competitiveness; the second is to use it for advertising to expand its influence and build momentum for further price increases; the third is to use it to consolidate its dominance and show its dominance. It is so powerful that it does not allow others to come close to it, and the tiger's butt cannot be touched. In the final analysis, the word "profit" is used to exclude dissidents for the sake of profit.
As everyone knows, there is no room for Qiliangye, but it makes it even more famous. It turns out that many people don’t know what kind of sage Qiliangye is. This time, it can be seen that Qiliangye has broadened their horizons and stimulated people’s psychology of buying. , perhaps more people will buy, sales will increase significantly, and the market share will be larger, which will create some backlash against Wuliangye's surge.
Wuliangye has its own right to sue Qiliangye, but Qiliangye is neither a fake nor a complete imitation, and its name is not exactly the same. If there is any sufficient reason to sue Qiliangye, the only choice is It's said to be a result of domineering.!