August 4th, 20 18 is a new day for British veteran Burberry-Burberry posted the first new logo in 20 years on the Instagram page and the brand pattern with the letter "TB" as the initials of the brand founder ThomasBurberry.
British graphic designer Peter Swire is famous for his signature album cover creation. Since May this year, he has cooperated with RiccardoTisci, the chief creative officer, to design a new LOGO for the fashion brand Burberry. They got a deep understanding of Burberry archives and got visual inspiration from it, especially the logo of 1908 and the logo of ThomasBurberry. "Peter is one of the greatest design geniuses of our generation," said Tessie, who was hired as chief creative officer in March this year. "I am very happy to work with him to rebuild a new visual language for the brand." The new LOGO uses sans serif fonts, replacing the combined logo of equestrian knights and Bodoni fonts that Burberry has been using since 190 1.