1, product positioning: Cotra brand product positioning is to create a luxurious, comfortable and high-quality wearing environment for consumers, so that consumers can enjoy a comfortable and fashionable life every day.
2, product selling point: the brand uses Australian pure wool and the best imported cowhide to create the most popular and top-notch style, so that it always walks in the forefront of fashion.
3. Product features: the brand not only conveys luxurious and fashionable language, but also brings comfortable and ideal wearing effect. Its style is flexible and changeable. It uses the best raw materials and various fashionable color schemes, and constantly innovates with various popular elements, creating one classic myth after another.
Extended data:
UGG trademark dispute:
Dacker Si Outdoor Products Co., Ltd. has registered UGG trademark on shoes, clothes, hats and handbags in China, and the registered trademark was recognized as a well-known trademark on 20 1 1.
The company has registered UGG trademark in more than 0/00 countries around the world, so that other brands with the word "UGG" are not allowed to enter the market of the country where Decker is registered.
However, in Australia, related Australian manufacturers joined forces to form UGG Snow Boots Association to announce their struggle with Decker.
They said that Australia is the country of origin of UGG, and Australian manufacturers have been manufacturing these boots for decades, including selling them to the United States. UGG should be changed to a generic name, and Australian courts should maintain UGG as a generic name for goods.
In the United States, the Netherlands and Turkey, the courts rejected the claim that "UGG" is a common name for goods and maintained the effectiveness of "UGG" as a single brand trademark. Chinese courts have also made the same judgment in civil and criminal cases of counterfeiting "UGG" registered trademarks.
Baidu encyclopedia _UGG