From ancient times to the present, people are no strangers to the concept of jewelry. The emergence and development of jewelry have gone through a long historical process. From the body ornaments of primitive people to modern ornaments of different styles, ornaments have always developed along with the development of human civilization. The following is a boutique jewelry store business plan that I compiled for everyone as a reference. Welcome to read!

Boutique jewelry store business plan Part 1

Entrepreneurial background

According to a survey of China's women's jewelry market by my country's authoritative institutions, the current per capita share of my country's women's jewelry market is less than 5, while in developed countries it is generally around 45, with the highest one being 98 in Tokyo, Japan. According to expert estimates, the consumption rate of women's products in my country is increasing at an annual growth rate of 19% every year, especially among school students. With the development of society, the demand for jewelry is getting higher and higher. There is a huge market space to be expected and a poor market share. The rate is in sharp contrast. At present, there are not many products that satisfy consumers, and the products and store formats in the market are also uneven, good and bad. Therefore, the market development space of the jewelry industry is huge.

Project Overview

Personalized jewelry stores originated in the United States and became popular in Japan. They mean jewelry stores with unique styles, more professionalism, and distinctive creativity. Today, when shops are everywhere, personality is the soul and life of a shop. Since students' demand for jewelry is relatively large, we will mainly sell student jewelry and provide a variety of jewelry to meet students' requirements. We will supplement it with toys and various home decorations, providing a variety of toys and personalized products. Decorations

Market Analysis

China is a country with a large population. With the development of China’s economy, people’s requirements for life are getting higher and higher, especially children’s requirements for various A variety of novel toys and accessories. Primary and middle school students’ requirements for jewelry are no longer good-looking, simple, and cheap, but also novel. Girls all love to be beautiful. Most girls have long flowing hair, and hair flowers have become a necessary accessory for them. Naturally, being generous and beautiful has become their minimum requirement for accessories. Speaking of toys, every child has one. Most girls among college students like toys. After surveys, many girls spend 30 to 40 RMB of their total expenses on accessories. This is a good market. But because there are many jewelry stores, the competition is also very high, so we must provide the most novel jewelry, the most personalized jewelry, and the best service to develop in this market. Therefore, we provide learning to make various kinds of jewelry by ourselves. The opportunity to sample jewelry allows them to not only feast their eyes but also experience making jewelry in person and experience the joy of it!

Market Environment

There are many benefits to opening a store online, the most important ones are the following A prominent advantage:

(1) Low investment, quick recovery, and no inventory, so it is especially suitable for small shops and individuals to start their own businesses online.

(1) From the perspective of start-up capital, a traditional store on the ground requires a start-up capital of tens of thousands of yuan, including store rent plus decoration fees, as well as the first batch of purchase funds. The start-up capital required to open an online store is much less. According to our plan, as long as you have a computer with Internet access and your diligence (which is used to manage your own website), you can open a store! The size of the ground store is much lower. Online, you don't have to increase the rent to increase the business area, and you don't have to add extra expenses to extend the business hours.

(2) From the perspective of working capital, the purchasing funds of traditional stores range from a few thousand yuan to tens of thousands of yuan, while online stores do not need to press down funds. You can completely purchase goods after placing an order. Then go buy it.

Company introduction

1. The company’s business purpose and goals

The company adheres to the business purpose of honesty and customer benefit first. We will always pay attention to customer needs, use the company website as a platform, pay attention to customer feedback information, and provide customers with various consulting services.

And we are market-oriented and speed up product updates to ensure the high quality and fashion of our jewelry and satisfy people's desire for individuality, simplicity and trend. Rely on small profits but quick turnover, follow the business flow, and rely on quality and design to gain customer recognition. This is our way of doing business. We believe that with the efforts of our company members, our products will win a good reputation. While earning huge profits, we will also help customers create a warm and comfortable home atmosphere. Achieving a win-win situation between the company and our customers is our goal!

2. Company Profile

(1) Company name: Nishang Jewelry

(2) Business scope: various head flowers, toys, and home accessories, such as various wall hangings, vases, cloth cushions, ceramic paintings, ceramic vases, small carpets, electrical appliance sets, etc.

3. Company management

(1) Management philosophy: Guided by quality management theory, personnel and products must be continuously improved, learned, and grown, and at the same time, the business process must be thoroughly restructured. Think and redesign to achieve major breakthroughs in performance measurement and complete corporate reinvention. The company adopts a networked hierarchical management system to unify stability and change, and unify unity and diversification.

(2) Management team: With the general manager as the management center, there are product and service directors, marketing directors, website technology directors, financial directors, jewelry designers, etc.

(3) Management decision-making: Hold a company meeting with the general manager as the core, and the heads of various departments will participate and discuss company-related affairs together. When it comes to issues such as the choice of the company's strategic direction and the determination of the scope and boundaries of autonomous labor in different work units, the general manager has the highest decision-making power. While company management emphasizes unified command and a certain degree of centralization, it also focuses on decentralization. Front-line personnel within the work unit, that is, department heads, are empowered to handle possible emergencies autonomously within the company's strategic parameters.

Market and Competition

According to the development of society, since most families today have only one child, it is natural that this child will be loved by everyone, and parents will also love the child. When competition arises, all kinds of toys for children will of course pursue innovation, so our company will launch the latest toys to meet the requirements of parents. For students who can control their own money, buying exquisite jewelry is also a kind of competition for them. The higher cost performance can better reflect their pursuit, so our company will have a huge market.

Most of today’s boutiques are storefronts. In order to earn store rent, many stores will raise product prices to make profits, and our company will clearly mark all products because our company is Since there is no store fee in an online store, the price of the goods is naturally lower than the price on the market. Customers can decide whether it is worth buying online by comparing prices online. This is the competitive advantage between our company and other market stores. Advantages!

Judging from the development of the Internet, most families now have computers. Online shopping is much more convenient than going to the market. When shopping in the market, you not only have to consider whether it is crowded, but you also have to worry about whether you will encounter thieves. , making it impossible to concentrate on choosing the items you like. However, our company is an online shopping company, so there will be no market congestion and no worries about your wallet. In addition, our company only pays when the goods arrive, and only pays after customers are satisfied with our products, so that customers can feel more confident about purchasing products from our company without worrying about being deceived.

Marketing

Integrity, fashion, loyalty, and elegance.

?The brand connotation of Nishang Jewelry

Based on market analysis, market competition and company business objectives, the company has determined its own brand marketing strategy, which is mainly divided into three stages. The first In the first stage, it takes one year to establish your own brand image online. At this stage, we mainly carry out publicity and planning with the theme of "exquisite, beautiful, and generous" to create a new corporate image so that consumers can understand our brand, pay attention to our brand, and fall in love with our brand.

The second stage is to establish the brand's integrity during the publicity stage, increase brand connotation based on brand trust, strengthen brand imagination, and inject the concepts of "integrity, fashion, loyalty, and elegance" into the brand. The third stage will make our brand fashionable, let people know more about our brand and trust our brand, and then set up a free trial base station. We will hire specialized designers to teach consumers who like jewelry design, so that customers can It is a feast for the eyes and a feast for the hands at the same time.

At the same time, Nishang Jewelry Store has formulated a more detailed marketing strategy, which is divided into three stages. First, the company's image establishment period and product introduction period: use the Internet as a tool to vigorously promote the image of the company's products; second, the company's image growth period and product growth period: mainly through online publicity, supplemented by media advertising ; Third, the company's image maturity period and product maturity period: through the first two stages, the company's image has been basically established in people's minds, and people are relatively familiar with the products. In this case, extensive relationship marketing is used Online promotion to expand brand awareness and influence and strong brand effect. The company will adopt different marketing methods for extensive publicity according to different stages. In addition, the company will persist in taking the road of branding, establishing brand strategies, strengthening brand strategies and extending brand strategies at one time. Among them, establishing a brand strategy is a key stage. After completing the corporate image design, the company will gradually establish a good image of the brand through various publicity activities.

Risks and Countermeasures

Advance despite difficulties, seek progress while maintaining stability, and persevere.

? The business attitude of Nishang Jewelry

The market economy is bound to involve risks and benefits. What Nishang Jewelry needs to do is to scientifically avoid risks and formulate correct countermeasures. We believe that there are mainly the following risks: First, market risk, mainly whether our products and services can be accepted by the market. Rigorous market research and scientific data analysis can help us reduce this risk, but it mainly depends on our sensitivity to market changes and our grasp of market opportunities. Market refinement and accurate product positioning are key. Second, management risks are mainly errors in decision-making and management problems caused by the expansion of enterprise scale. The main countermeasure to this risk is that decision-makers must pay close attention to industry trends, enhance the company's execution capabilities, use appropriate management methods and models, and transform human resources into strategic departments of the company. Third, financial risks. Although the company has no storefront rent, there are still financial risks. The main reason is that improper financing methods may imply murder. To resolve such risks, we must pay attention to the amount of debt selected when financing. fourth. Network risks, our company is based on the network, and nowadays there are many network hackers, and the network system is very likely to be attacked. Once the network system is attacked, our company will be paralyzed. To solve this problem The risk strategy is to pay attention to the maintenance of the network system, regularly check and repair the network system to ensure the normal operation of the network system, so as to achieve the integrity of consumers and win the trust of consumers.

In line with the attitude of being responsible to our customers, we have analyzed the possible risks in a fair and objective manner and proposed relevant solutions. ? Advance despite difficulties, strive for stability, and persevere? This is Nishang Jewelry's attitude towards risk.

Boutique jewelry store business plan part 2

1. Project background.

Nowadays, people are gradually entering a well-off and enjoyable life, and people’s attention to aesthetic life The requirements are getting higher and higher, and jewelry has become an indispensable tool for people to beautify their lives, especially in the minds of women. According to a survey of China's women's jewelry market by my country's authoritative institutions, the current my country's women's jewelry market The per capita share is less than 5, while in developed countries it is generally around 45. According to expert estimates, my country’s consumption rate of women’s products is increasing at an annual growth rate of 19. The huge market space to be expected and the poor market share have formed a clear contradiction. contrast. At present, there are not many products that can provide consumers with satisfactory products, and the products and store formats in the market are also uneven, good and bad.

Therefore, the market development space of the jewelry industry is huge.

2. Project Overview.

As the saying goes: "Courtesy travels all over the world", and it is not surprising that many people are polite. Personalized jewelry has opened up the Chinese luxury goods consumer market, and the origin of personalized jewelry stores In the United States and popular in Japan, it means a unique, professional and creative jewelry store. Today, when shops are everywhere, personality is the soul and life of a shop. In order to be different from ordinary women's jewelry stores, we will take women's jewelry, hand-woven handicrafts, holiday gifts and other small household accessories as business items, with professionalism and personalization as the leading concepts, and ordinary consumers as the customer base. We will adopt an online business model, build our own jewelry store website, and use "one-stop" sales to maximize operating profits. The idea of ??running a jewelry store originated from my own strong interest in personalized jewelry, holiday gifts and craft gifts, as well as my attraction to the huge development potential of the jewelry industry. I hope that my products? Women's jewelry can add luster to your warm home, and holiday gifts can add more joy to the festival and create a romantic atmosphere in the house.

3. Product advantages.

This product series integrates innovation, novelty, decoration and leisure. The jewelry can be hung directly on the wall without taking up space, and it looks antique, maintaining the originality of the jewelry. The original flavor complements the interior decoration and makes people amazed. It is the first choice for holiday gifts and life decoration. Its design is natural, simple, fresh and fashionable. It should be both popular and individual. It creates a good living atmosphere for you. You can hang some small ornaments at the right time and in the right place to enjoy your life. Live a contented life, this is the wisdom of life, then let your wisdom light up your life! Features: Hanging on the wall does not take up space, integrates style and sentiment, is simple and fashionable, and the appearance is highly ornamental. The market potential is huge, it is absolutely cheap, high quality and value for money.

▲New: New trend in decoration, unique and eye-catching.

▲Qi: Handicrafts, ingenious.

▲Special: Unique holiday gifts, giving you a different holiday.

4. Personalized jewelry products.

1. Changeable ceramic dolls, 2. Color-changing luminous cups for couples, 3. Crystal glass balls,

4. Magical Multi-purpose pen holder, 5. Various small pendants, 6. Small carpets,

7. Electrical appliance sets, etc.

5. Target consumer group.

The consumer group of personalized jewelry stores is positioned at female consumers. Urban fashion girls, professionals, female students, etc. are the main consumer groups. At the same time, different The holidays will also be the best time for sales.

6. Things to note when opening a store.

1. Key points for location selection: Large passenger flow is the most important, and customers are the fundamental guarantee. Busy streets, downtown areas, and areas near schools can all be considered.

2. Decoration principles: (1) In-store: It should reflect the feminine feeling and create a soft and delicate atmosphere for women. At the same time, it should also have a feeling of home and give the store a sense of home. A renewed sense of intimacy.

(2) Outside the store: It should be eye-catching, visually impactful and attractive, so that consumers will fall in love with it at first sight.

They will want to come in and buy things at first sight. , causing enough goodwill among consumers.

(3) Store name: novel, unique, close to consumers’ lives, and in line with the overall decoration style.

3. Placement of jewelry: The placement of jewelry should not be too crowded but not too empty. Make full use of the space and match it in a chic and clever way. It is best to place the latest jewelry in a conspicuous position and Equipped with instructions, or use dedicated counters for unique promotion.

7. Store location.

The jewelry store’s consumer target is women, so it must be in a place with a large flow of people, so I chose xx district, which belongs to It is in the center of the county and is the place with the largest flow of people. Most women and young people like it.

Boutique Jewelry Store Business Plan Part 3

Project Overview

Today, when shops are everywhere, personality is the soul and life of a shop. In order to be different from ordinary women's jewelry stores, we will use wall hangings, rattan containers and other small household accessories as business items, with specialization and personalization as the leading concepts, and ordinary consumers as the customer base. We will adopt an online business model, build our own jewelry store website, and use "one-stop" sales to maximize operating profits. Use electronic interactive platforms to comprehensively improve the speed to market of product supply and sales chains, replenish goods in a timely manner, and fully communicate with customers. The idea of ??operating a jewelry store originated from our own strong interest in personalized jewelry and home decoration, as well as the attraction of the huge development potential of the jewelry industry. We hope that our products, a rattan vase, a Thai wall hanging, and a shell lamp, can add luster to your warm little home and create a romantic atmosphere throughout the house.

1. Company introduction

1. The company’s business purpose and goals

The company adheres to the business purpose of honesty and customer benefit first. We will always pay attention to customer needs, use the company website as a platform, pay attention to customer feedback information, and provide customers with various consulting services. And we are market-oriented and speed up product updates to ensure the high quality and fashion of our home accessories and satisfy people's desire for individuality, simplicity and trend.

Relying on small profits but quick turnover, following business flow, and relying on quality and design to gain customer recognition, this is our way of doing business. We believe that with the efforts of our colleagues, our products will win a good reputation. While earning huge profits, we will also help customers create a warm and comfortable home atmosphere. Achieving a win-win situation between the company and our customers is our goal!

2. Company Profile

(1) Company name: Monkey Brother Taoyi

( 2) Business scope: Home trinkets? Various wall hangings, rattan vases, cloth cushions, ceramic paintings, ceramic vases, small carpets, electrical appliance covers, etc.

3. Company Management

(1) Management philosophy: Guided by quality management theory, personnel and products must be continuously improved, learned, and grown, and at the same time, the business process must be thoroughly restructured. Think and redesign to achieve major breakthroughs in performance measurement standards (such as cost, quality, service, speed, etc.) and complete corporate reengineering. The company adopts a networked hierarchical management system to achieve the unity of centralization and decentralization, the unity of stability and change, and the unity of unification and diversification.

(2) Management team: With the general manager as the management center, there are product and service directors, marketing directors, website technology directors, and financial directors.

(3) Management decision-making: Hold a company meeting with the general manager as the core, and the heads of various departments will participate and discuss company-related affairs together. When it comes to issues such as the choice of the company's strategic direction and the determination of the scope and boundaries of autonomous labor in different work units, the general manager has the highest decision-making power. While company management emphasizes unified command and a certain degree of centralization, it also focuses on decentralization. Front-line personnel within the work unit, that is, department heads, are empowered to handle possible emergencies autonomously within the company's strategic parameters.

4. Team Overview

The four founders of our company are all female college students, currently studying in the Administration Major of the School of Humanities and Social Sciences of the University of Electronic Science and Technology of China. Our solid management theory foundation and deep friendship enabled us to jointly design a strict management system with clear division of labor, so that everyone can perform their duties and fulfill their responsibilities.

The following is the brief introduction of the four members of the company:

Position: General Manager and Website Technology Director

Position: Marketing Director

Position: Financial Supervisor

Position: Product Services

2. Cost and Economic Benefit Analysis:

4. Target Market

Sales Targets Mainly concentrated in the white-collar class with certain spending power, they have high demands and expectations for the quality and style of life, like leisure and sentiment, and pay more attention to the quality of life other than material things. Therefore, in the sales process, we must target this kind of consumer group: the Bobo people with high education and high income, the new poor people, white-collar workers, including high school students and college students.

5. Customer purchasing criteria

Comply with the principles of voluntary equality and good faith when purchasing, use Alipay for payment and settlement, and comply with Taobao's online transaction agreement.

3. Products and Services

Product Introduction

Houge Taoyi is mainly engaged in the sales of art products such as gifts, wall charts, handicrafts, etc. The products are produced by xx1 Company and xx Company. What series does xx1 company's products have? What models, colors, and specifications does a certain series have? . . xx company products are available. .

Service details

Commitment:

1. All customers who purchase any product on Houge Taoyi are ordinary members of this store. When your points reach 1,500 points (one point for every dollar spent), you can be upgraded to a VIP member. When your VIP membership points reach 3,000 points, you can be upgraded to a diamond member. Ordinary members can enjoy a 9-8% to 10% discount, and VIP members can enjoy a 10-20% discount. Diamond members can enjoy a 25% discount and free mailing or free delivery service (within the third ring road in Chengdu).

2. Houge Taoyi will provide free transportation according to the transportation method chosen by the customer. Postage costs or long-distance transportation costs (including insurance) will be borne by the customer.

3. Houge Taoyi is not responsible for the loss of goods caused by mailing or long-distance transportation.

Settlement:

4. In order to ensure the validity of the order, Houge Ceramics will confirm the purchase via mobile phone text message, phone call or e_mail within one day of the customer’s order. The contract will be deemed to come into effect after the customer responds accurately. The balance of the payment and postage should be credited within 2 days, and the items will be mailed out on the same day or the next day. If the customer's fee is remitted due to other reasons and we show that it has not arrived, we will ship the goods after the remittance is received, or if the customer can provide relevant certificates to confirm the actual situation, we will provide the certificate if we think it is reasonable. Shipped within 3 days.

5. Customers who purchase multiple items within 2 days can be mailed together. 6. If the gift purchased by the customer involves special design, printing or other issues, Houge Ceramics will contact the customer and finalize the price after receiving the customer's order intention. (Attachment: The liability for trademark infringement involved shall be borne by the customer.)

7. Houge Ceramics will provide discounts based on the customer’s membership level, and the final price will be specifically negotiated with the customer after receiving the order intention.

After-sales:

8. When the customer discovers quality problems when receiving the ordered goods, if it is due to the negligence of our store personnel or the quality of the goods itself does not match the description, we will not be responsible for it since the receipt of the goods. Our store will unconditionally guarantee replacement and repair for customers within 3 days from the date, but customers need to bear the cost of returning the goods and do not need to bear the cost of re-mailing.

9 If the customer is not satisfied with the product after receiving it, Houge Taoyi can provide a replacement, but it must not make any changes to the product design, materials, etc., and damage the logo printing. No quality problems will not affect the purchase again. sales, and all costs incurred are borne by the customer.

10. If the appearance, packaging, or performance of the product is damaged due to customer behavior and affects resale, please forgive me that our store will not allow returns or exchanges.

IV. Funding requirements, financing methods and investment returns

Because the company is an online company and the products it operates do not occupy a large area. In the early stages of the start-up, a demand analysis can be made based on market demand. Based on this analysis, the purchase scale will be gradually expanded, so the initial capital investment will be relatively small. The company estimates that it will need 3,000 yuan (to be calculated) in startup capital, which will be mainly used for warehouse purchase, employee training, and marketing promotion. The method of raising funds is individual or institutional risk capital, which is invested in the form of shares. Other methods of capital investment can also be considered. The company expects to recover costs within the next year, based on selling one product per month (calculated with an average sales profit margin of 30).

1. Equipment cost

PC (start-up investment): In the initial stage, it is planned to use 2 general PCs (off-the-shelf) to ensure that someone is online for 8 hours a day. The cost of Internet access is average during the school period. Monthly investment of 20 yuan, maximum investment of 60 yuan during holidays

Software (start-up investment): 100 yuan;

Rented office space (monthly investment): The planned office rental is about 20 square meters, monthly rent of 200 yuan (paid quarterly)

The total start-up capital for the equipment is 760 yuan

In the future, as the visit rate increases and the purchasing team expands, it will be Based on the existing Taobao Monkey Brother Taoyi Store, to shift the focus of online trading to the construction of the company's independent website, it is necessary to improve the grade of the server, increase the bandwidth of the dedicated line, increase the number of PCs, expand the office area, etc. . Additional equipment costs are expected after one year.

2. Administrative expenses

Staff salary: The initial salary is 0 salary. It belongs to the entrepreneurial stage between friends, so it is owned by individuals in the form of shares.

Publicity expenses: 100 copies of leaflets will be printed and distributed each time. The initial scope is the girls’ apartment of the University of Electronic Science and Technology of China (Apartment Garden and Building 15), and 10 copies of promotional posters (near the residential areas of Chenghua District and Bali Community).

Communication costs: Estimated 100 yuan per month

Reference materials: The Internet and the place of origin of the goods are for reference. Fare expenses.

The estimated total starting capital for administrative expenses is 150 yuan

3. Profit return

In the Internet age, attention is the economy. Monkey Tao Handicraft Jewelry Network is based on Based on highly directional and relatively loyal attention, in order to achieve the following profit methods:

Charges

Online one-time price: Calculated based on an annual transaction volume of approximately 6,000 yuan, a charge of 5 Labor costs, annual income: 3,000 yuan

Online auction: (on the basis of small profits) Calculated with a transaction volume of about 12 pieces per year, it reduces part of the labor costs and improves product reputation and customers Attract

Because we adopt an online business method, we save the operating expenses required by traditional stores. Our funds are mainly used for the purchase, transportation and warehousing of goods.

As far as we know, there are various purchasing channels, including purchasing directly from manufacturers, purchasing from design companies, wholesale from wholesale markets, and chain operations from the headquarters. The cost of purchasing from manufacturers is lower, because manufacturers have no design capabilities, and most of their products are processed with supplied materials and drawings, so the products will be slightly outdated than the market. Purchasing goods from a design company costs a bit more, but the "freshness" of the goods can be guaranteed. The purchase price in the wholesale market follows general principles, leaving 50% room for operators.