Encyclopedia of Ancient Store Names: Clothing stores and silk and satin shops are still the most popular on Guayi Street in Tianjin. According to statistics before the "July 7th Incident", among the silk, cotton, gauze and woolen cloth shops, fur dealers and clothing stores (including Neiju Huomu Store) opened on Guayi Street (east to Guodian Street): Qianxiangyi, Dunqinglong, Yuanlong, Ruifuxianghongji (manager Xin Yiquan), Huaxiang, Ruifuxiang (manager Li Wenquan, Mianzhang, Baofeng, Chongqing, Wanjuheng, Qingdecheng, Yiqinghe, Yiqing, Deyizhan, Tongfengyu, Yifufen, Deyicheng, Qingliheng, Yijuheng, Baochang, Xiyuxing, Qingxiang, Tianshuncheng, Yuxingwen, Yushengchang, Rongxin, Yusheng Yong, Qingfeng, Rongqing, Daqingyuan, Yongkang, Xinfengtai, Ruisenxiang, Yixincheng, Gongyi, Qingshengheng, Hengxianggong, Dafengtai, Hongshengyi, Hengli, Dongquansheng, Yongju Cheng, Siheyuan, Lanshengxiang (Zhang Shengsan), Deyuan (manager Chen Shaoxuan), Ruixing, Tongyi, Guangxingyong, Huatai, Juyuande, Deyuan (manager Chen Xijiu), Yihe, Hengxing De, Baoshunhe, Wanxinghou, Xiangji, Wenxingshun, Huasheng, Yixinghe, Xindayong, Demaocheng, Yuchengzhai, Baoyuanlong, Changxingde, Yisheng, Chuntai, Heng Tai Qing, etc.
What are the time-honored merchants in ancient China who wear Ma Juyuan on their heads, Neiliansheng on their feet, Ruifuxiang and Tongrentang Quanjude
There is too much vinegar in East Lake, not enough How many thousand?
What if the stores in ancient times have the same name? The earliest known trademark in ancient China is the advertisement of Jinan Liu's Needle Shop during the Qingli Period of the Northern Song Dynasty:
It is engraved with "Jinan Liu" The title of "Family Kungfu Acupuncture Shop" has a pattern of a white rabbit pounding medicine in the middle. On the left and right of the pattern is the words "Recognize the white rabbit in front of the door as a reminder". Below it is engraved advertising text explaining the quality of the product and sales method: "Buying the best quality" Steel bars, fine needles made with skill, no work cut, people can use it. If it is sold, don't worry, please remember it." The whole page is full of pictures and texts, and the white rabbit is equivalent to the logo of the store and the text of the advertisement. The publicity highlights the quality of the needles and the method of selling them. This advertisement can be used as the wrapping paper of the needle shop or as an advertising poster.
In Zhang Zeduan's "Along the River During the Qingming Festival". The store's trademarks include "Liu's Colored Sandalwood Neem Fragrance", "Zhao Taicheng's Family", "Yang's Family Yingzheng", etc., which are true reflections of famous Tokyo trademarks, such as Du Jingoujia, Caojia Dusheng Pills, Zhang Daihua Facial Wash, and so on. Drug stores such as Jinguier are common in Tokyo
The names of shops in the Song Dynasty were basically the same as today:
"Menglianglu" records the various types of medicines that were loved by the citizens at that time. Various famous brand shops:
Such as Chenjia Cai silk shop, Shujia paper tie shop, Tongjia tallow candle shop, Lingjia tooth brushing shop, Kongjia scarf shop, Xu Maozhijia fan shop, Xu Guanren Futou shop, Niujia Belt Shop, Zhangjia Ironware Shop, Zhanggu Rouge Shop, Qi Baiyi Color Shop, Sanbuqi Medicine Shop, Zhongjiaguang Brand Shop, Xiangjia Yunti Silk Shoes Shop, Li Guanren Shuangxing Jiedu Pills, Zhujia Frame Shop, Yinjia Character Shop, Chen Mama Clay Mask Feng Medicine Shop, Bohe Master Black Plum Medicine Shop, Qijia Rhinoceros Skin Shop, Pengjia Wenzhou Lacquerware Shop, Guijia Flower Shop, Zhoujia Folding Fan Shop, Chenjia Painting Fan Shop...
At that time, the restaurant still had a "wine cover". As shown in "Along the River During Qingming Festival": a rectangle, from top to bottom, is divided into three straight panels, green and white. The middle one is cyan, then the two left ones are red; the middle one is white, then the two left ones are red. blue. You can write big characters such as "New Wine" on it. Some write "Jiu Hai Hua Zong" to indicate famous brand wines, or "Brew into spring, summer, autumn and winter wine, intoxicating people from the east, west, north and south" to attract customers.
——The shops at that time all participated in the guild, and disputes between them were adjusted by the guild in cooperation with the government. Generally, there would be no counterfeiting, otherwise we would not be able to continue in this industry
Ancient Chinese business names and store locations 1. Ancient store names are divided into five categories: surname, place name, fiction, description and name of things.
(1) Surname. It refers to the founder of the store. The name of the store is named after the inventor of the product, etc., most of which are the founder's own surname or the surnames of other related people. Later, with the changes in history, the quality of the store's products and its own The unique taste has been recognized by customers. Although the store owners changed constantly later, the store name remained the same. For example, Tong Hanchuntang Guoyao No., Tong Hanchuntang was originally named Zhu Hanchun. In 1783, the store owner surnamed Zhu opened at the intersection of Fangbang Middle Road in Shanghai. Since then, the business has not been good. Then it was sold to Tong Shanchang, a wholesaler of medicinal materials in Ningbo. Tong particularly appreciated the word "Han Chun" in the sign, so he changed its name to Tong Han Chun Tang, which has been inherited by Tong's descendants and is still in use today.
(2) Place name. It refers to using a place name as the name of a store. The place of this place name is either the location of the store, or the place of origin of the products sold by the store, or a word evolved from the place name. In addition, there are Citing place names in literary works. Jinjiang Hotel, Beijing Hotel, etc. directly quoted existing place names as store names; Dazhong City Shopping Mall and Kaihua City Shopping Mall evolved from Dazhong Temple and Kaihua Temple respectively; Meilong Town Restaurant, Daoxiang Village Food stores are derived from the Peking Opera "You Dragon and the Phoenix" and the novel "A Dream of Red Mansions" respectively.
(3) Fiction. It refers to the names of stores named after made-up new words, which can be summarized in two main ways: One is that the shop owner
based on certain intentions, with the help of a certain word formation method or completely based on subjective imagination, makes up some new temporary words out of thin air. The meaning of the words may express the good expectations of the shop owner, or describe the characteristics of the products in the store, etc. ; The second is to use foreign transliteration as the name of the shop. Since the translation has no specific meaning in Chinese, it is classified as a made-up shop name. Rui and Xiang in Ruifuxiang Silk and Cloth Store are two separate auspicious characters, and "蚨" refers to a kind of insect. , it is said that mother and child depend on each other and are never separated. For example, if you paint money with the blood of a mother insect, or spend money from the mother or daughter when shopping, the money used will fly back soon, and the rotation will continue, which means that they will never be separated, and the wealth will be rolling in. Three auspicious words The combination is the name of the store, which fully expresses the owner's expectations; Pei in Pei Luo Meng's suit refers to superb sewing technology, Luo represents clothing, and Meng is the customer, which symbolizes sewing clothes for customers with superior skills. And Pu Rand Dry Cleaning Company is the transliteration of the English pride, and Wanxiang Department Store is the homophony of the English one giant. The Chinese name does not express the original meaning of the English.
(4) Description. It refers to the use of description, Describe and modify nouns, adjectives, verbs and phrases composed of them
As the name of a store, they mostly reflect the quality, category, function, etc. of the store's goods, allowing people to directly learn from the name of the store. The characteristics of the store can be seen in it. For example, the "Liubi" in "Liubiju Sauce Garden" refers to the six necessary processes that the sauce garden must go through in the process of making sauce; the "deliciousness" in "Weishizhai" describes the deliciousness of the dishes in the store; the "liubi" in "Fangshan Restaurant" Imitation meal means that the dishes in our store are made to imitate the dishes in the imperial dining room in the palace.
(5) Name of object. It refers to the name of the store with an object that we are familiar with, and the things used or They are related to products, or have special connotations, and most of them have moral or commemorative value. For example, the Black Monkey Hat Shop is named after the shop owner has a black monkey; the Willow Spring House is named after the hotel often uses the spring water under the willow tree next to the shop to make wine. Name.
2. Linguistic definition of store names. In the linguistic analysis of store names, we conduct grammatical, phonetic and semantic analysis of the store names in the sample. The grammatical characteristics of store names refer to them. .....>>
What are the shops in ancient times? 四
sì
Name
Shop (in ancient times, it means a store) 〖shop〗
It is the premise and the goods are presented. ——"Zhou Rites"
Si, the place where things are displayed in the city. ——Notes from "Selected Works: Traveling to the West Pond"
The emperor ordered all shops in the three cities to set up curtains. ——"Book of the Sui Dynasty? Biography of Pei Ju"
My ears are alive when I get a bucket of water. You said this, but you didn't know that you had taken me to the place where the fish was dead.
――"Zhuangzi? Foreign Objects"
Another example: Siyan (market, shop); Siyu (four house); Sizhai (shop); Siye (generally refers to shop or other similar business ); Sitou (street, market) handicraft workshop〖market-place〗
Hundreds of workers live in the shop to achieve their goals. ——"The Analects of Confucius? Zizhang" First of all, all shops belong to the "market"~
In the Tang Dynasty, cabinet shops and Feiqian appeared. The counter specializes in the storage and lending of currency. It is the earliest prototype of a bank in my country, six or seven hundred years earlier than the emergence of financial institutions along the European Mediterranean coast. Flying money is similar to the money order of later generations.
In the Song Dynasty, there were many shops in the city, and trade was booming. The morning market and night market were connected day and night. Restaurants, teahouses, tiles, etc. were scattered in an orderly manner. There was also a "special market" specializing in foreign goods.
During the Ming and Qing Dynasties, many regional merchant groups emerged across the country, called "merchant gangs". Among them, the largest and most powerful were Huizhou merchants and Shanxi merchants.
In ancient times, the 72-character name used for a shop was 56-character.
The excerpt is as follows:
According to legend, there was a scholar named Zhu Pengshou in the Qing Dynasty who was good at valeting. The remuneration for taking a name is quite generous. He had taken the time to collect some famous store names and carefully considered them, and found that the common characters used in these store names were only fifty or sixty. In order to facilitate memory and selection, he connected 56 auspicious characters in an orderly, rhyming and catchy rhythmic form and compiled a "font size poem":
Shunyu Xinglongrui Yongchang, Yuanheng, Wanli and Fengxiang.
Taihe flourishes and virtues are shared, and Qianji and public benevolence are in harmony.
Juyi Zhongtong is full of faith, long-term beauty and good health.
The New Year coincides with the birth of a prosperous and prosperous people, and the prosperity of the world will be prosperous and prosperous.
This poem later spread to the business community. Just pay attention to the names of stores in various places, such as the time-honored "Tongrentang, Quanjude, Xie Daxiang, Hengyuanxiang", and the newly opened "Din Tai Fung, RT-Mart, CITIC, Hang Lung", etc. etc., they can all be found in the "Poetry of Font Size".
What types of shops were there in the ancient Jiangnan area? 15 points selling salt and steamed buns
What are the famous shops in ancient times? It’s best if everyone is familiar with it.
Or those in TV dramas can also be adopted as bonus points. 1. Ancient shop names are divided into five categories: surname, place name, fiction, description and name of things.
(1) Surname. It refers to the name of the shop. The name of the store is named after the founder, inventor of the product, etc., mostly
the founder’s own surname or the surnames of other related people. Later, with the changes in history, the products of the store The quality and unique taste have been recognized by customers. Although the shop owners have changed continuously, the name of the shop has remained unchanged. For example, Tong Han Chun Tang Guo Yao No., Tong Han Chun Tang was originally named Zhu Han Chun. In 1783, a shop owner named Zhu opened at the intersection of Fangbang Middle Road in present-day Shanghai. Afterwards, the business failed to manage well and was sold to Tong Shanchang, a wholesaler of medicinal materials in Ningbo. Tong particularly appreciated the word "Han Chun" in the sign, so he changed its name to Tong Han Chun Tang, which has been inherited by Tong's descendants and is still in use today.
(2) Place name. It refers to a place name as the name of a store. The place of this place name is either the location of the store, or the origin of the products sold by the store, or a word evolved from the place name. In addition, place names in literary works are quoted. Jinjiang Hotel, Beijing Hotel, etc. directly quote existing place names as store names; Dazhong City Shopping Mall and Kaihua City Shopping Mall evolved from Dazhong Temple and Kaihua Temple respectively; Meilong Town The restaurant and Daoxiangcun Food Store are respectively derived from the Peking opera "You Long Jing Feng" and the novel "A Dream of Red Mansions".
(3) Fiction. It refers to the names of shops named after made-up new words, which can be summarized into two types The main methods are: First, the store owner
According to certain intentions, with the help of a certain word formation method or completely based on subjective imagination, he makes up some new temporary words out of thin air. The meaning of the words may express the store owner’s good expectations or describe the products in the store. The second is to use foreign transliteration as the name of the store. Since the translation has no specific meaning in Chinese, it is classified as a made-up store name. The words Rui and Xiang in Ruifuxiang Silk and Cloth Store are two separate auspicious characters, and "訨" refers to the auspicious characters. A kind of insect. It is said that mother and child are dependent on each other and never separate. For example, if you paint money with the blood of the mother insect, you spend the mother's money or the child's money when shopping, and soon the money used will fly back, and the rotation will continue. It means that they will never separate, and the wealth will be rolling in. A combination of auspicious characters is the name of the store, which fully expresses the owner's expectations; Pei in Pei Luo Meng's suit refers to superb sewing technology, Luo represents clothing, and Meng is the customer, which symbolizes sewing clothes for customers with superior skills. .Plande Dry Cleaning Company is the transliteration of the English pride, and Wanxiang Department Store is the homophony of the English one giant. The Chinese name does not express the original meaning of the English.
(4) Description. It refers to the use of Nouns, adjectives, verbs and phrases composed of them that have the function of describing, describing, and modifying are used as the name of a store to reflect the quality, category, function, etc. of the store's goods, allowing people to directly learn from them. The characteristics of the shop can be seen in the name of the shop. For example, the "Liubi" in "Liubiju Sauce Garden" refers to the six necessary processes that the sauce garden goes through in the process of making sauce; the "delicious" in "Weishizhai" describes the deliciousness of the dishes in the store; "Fangshan" The imitation meal in the restaurant means that the dishes in the restaurant are made to imitate the dishes in the imperial dining room in the palace.
(5) Name of the object. It refers to the name of the store that uses familiar objects as the name of the store. Most of the things are related to the product or have special connotations, and most of them have moral or commemorative value. For example, the Black Monkey Hat Shop is named after the shop owner has a black monkey; the Liuquan Juyin Hotel often uses the spring water under the willow tree next to its shop. It was named after making wine.
2. Linguistic definition of store names. In the linguistic analysis of store names, we analyzed the store names in the sample...>>
< p> What were the most famous shops in ancient Beijing? Quanjude, Donglaishun, Daoxiangcun, Tongrentang, Shengxifu, etc. were all famous shops in ancient Beijing...