The shape produced by the nature of the commodity itself refers to the appearance of the commodity that can make the commodity functionally superior to other similar commodities. Another example is a can opener. Because its handle shape is more reasonable than other similar products, its function is naturally better than other similar products and it is more convenient to use. Where a trademark applied for registration consists only of these shapes, it shall not be approved.
2, only through the shape of the goods required to obtain technical effects.
The commodity shape needed to obtain technical effect refers to the figure that can make the commodity obtain a certain effect when it is used, and this effect produced by using this figure is not available to other similar commodities. If there is a paper milk packaging box, the storage and transportation problem is considered when designing the shape, which makes the storage and transportation of milk more convenient and safer than other similar products. Therefore, the modeling of milk packaging box has achieved certain technical effect, which is not available in other milk packaging boxes. For another example, there is a handle shape of a container for holding liquid, which makes the container more portable than other similar containers. The shape of the container handle is also considered to obtain a technical effect, which is not available in other container handles. Similarly, if only these shapes are registered as trademarks, they will not be approved.
3. It is determined by the shape of goods with substantial value.
The shape that makes a commodity have substantial value refers to the shape of a commodity that can strongly influence or stimulate consumers' consumption demand from an aesthetic point of view. These shapes can be multi-segment gem shapes, fashion design drawings, ceramic shapes, decorative objects, and so on. Where a trademark applied for registration consists only of these shapes, it shall not be approved.