First of all, introducing stars is an investment and an important part of building a profit model. Real Madrid's record last season was seriously inconsistent with their status and reputation. They lost five consecutive games in the last five rounds of the league, finishing runner-up 9 points behind Barcelona. They were eliminated in the first round of the Champions League for the fifth consecutive season. Introducing superstars can improve the strength of the team and contribute to the confidence and enthusiasm of the fans.

More importantly, buying stars will no longer be a simple expenditure, but will be seen as an investment that can bring added value to the club's brand, and will be seen as an investment that can increase the club's revenue and increase revenue. Can make up for the huge transfer fee expenditure. Florentino said that Zidane is the cheapest player he has ever bought. "Signing stars is not spending money, but investing." Barcelona director and economist Martin said that Ronaldo and Kaká every year It can bring revenue of 107 million pounds to Real Madrid. Valdano said, "Buy big-name players because they can give you returns."

According to data provided by Deloitte, the biggest feature of Real Madrid's revenue structure is the high proportion of commercial revenue (40%) ), but the performance of this income in the 2007-08 season was obviously not as good as in previous seasons. Deloitte analyzed that the main reason was the departure of Beckham. Stars such as Kaka and Ronaldo will undoubtedly bring valuable business opportunities to Real Madrid.

Secondly, Real Madrid can afford such a huge investment and get a return.

Since buying big-name players can yield commercial returns, why don’t other wealthy clubs do the same? For example, Milan, why are they willing to let go of Kaka, who has never expressed his desire to leave, for a transfer fee of 65 million, instead of keeping Kaka and developing Kaka's commercial value like Real Madrid?

This is mainly due to Real Madrid’s special status and strong financial resources. Real Madrid is a non-profit social organization. It is not a business that wants to make money, nor is it a listed company that needs to strictly implement financial indicators. They can bear some "regardless of cost" investment.

The unique position in Spanish politics and sports means that Real Madrid does not have to worry about bankruptcy. When Florentino came to power in 2000, Real Madrid had a debt of 278 million euros. He sold Real Madrid's training center to the government and received 447.7 million euros. Euros, using the fee to clear debts and pay transfer fees. According to research by Guy, a scholar at the University of Barcelona, ??Real Madrid currently has a debt of 500 million euros. However, "Times" columnist Marcoti said that no matter how much debt Real Madrid owes to local banks, many creditors will be under political and social pressure and will not strengthen their control. Keep your pockets tight.

In the last four Deloitte football club revenue rankings, Real Madrid has always ranked first. It has always performed well in business operations and accumulated successful experience. It is far better than traditional giants such as Milan. They can By paying transfer fees that other giants can't afford, they can also make wealth from stars that other giants can't.