The bull’s head is the symbol of Alibaba’s powerful merchants.
Strong Merchant is a new activity recently launched by Alibaba. Those who participate in this activity and become a strong merchant will have this bull's head logo. Products will have multiple bull's head icons subscripted on the search page. On June 10, 2015, Alibaba's 1688 website officially launched the "Powerful Merchants" project and announced that it would reshape the market structure, focus on supporting powerful merchants, and lead the transformation and upgrading of small and medium-sized enterprises.
This is another major move by Alibaba after Tmall adjusted its investment standards, aiming to reshape the market structure. Its unique supporting identity display, traffic privileges, exclusive services, etc. will help small and medium-sized enterprises with real potential and strength to achieve rapid transformation and upgrading. Strong merchants will promise to provide quality/delivery/exchange and other related strength guarantee services to better meet the needs of buyers from products to services, and comprehensively enhance the buyer service experience of the website.
Related information
Strong merchants have a certain enterprise scale and are leaders among source manufacturers, brand holders and brand agents in various industries, and can provide buyers with three major Special guarantee services.
Exchange guarantee: Strong merchants can provide 7-day replacement service or 15-day replacement service. 7-day replacement is the minimum requirement for exchange guarantee service.
Delivery guarantee: Standardize delivery services to ensure that sellers deliver goods within the agreed time. At the same time, Cainiao Online Logistics is used to make logistics information online, and any missing or damaged items that occur during the logistics process are Set compensation standards for common logistics problems such as delays in arrival and delayed arrival, and provide advance compensation.
Quality assurance: including material assurance and basic quality assurance services, through officially designated third-party quality inspection agencies to conduct sample storage, quality inspection and random inspection, establishing an effective channel to resolve quality disputes, thereby improving the product quality of the platform .