In recent years, the sales volume of trendy brand sales platforms has become higher and higher, partly because people’s income levels have increased, and partly because people’s awareness of brands has become higher and higher. The trendy clothing sales platform also has many relevant appraisers. If you buy clothes on this platform, the platform will provide corresponding appraisal and anti-counterfeiting packaging. This allows customers to buy with confidence and spend with peace of mind.

However, recently, the Shanghai police successfully cracked a case of illegally selling registered trademarks and arrested 16 suspects, including more than 1.3 million related identification certificates. , shoe buckle packaging and tape.

I originally thought that the existence of these fashion brand appraisers and platforms should be able to avoid the market situation where fakes are rampant to a certain extent, but I never expected that these unscrupulous merchants would use cloning models to deceive consumers. who. This situation is just like the rampant Putian shoes in the past few years, where fakes are used to sell genuine goods. Many consumers have been deceived.

How should consumers keep their eyes open to avoid buying fakes?

Choose offline official stores or online official stores.

Many people have strong brand awareness and do not like to buy fakes or Putian products. However, buying online is somewhat unreliable, because many trendy brands are shipped through purchasing agents or overseas channels, and you may be a fan of trendy brands, but you do not have professional identification skills. Therefore, if there are really scammers, they will use similar packaging boxes or identification certificates to deceive these consumers. Then we cannot avoid this possibility.

Therefore, we can only choose those officially authorized stores as much as possible. If it is convenient, go to offline official authorized stores to buy trendy brands. If you are restricted from purchasing offline, you can also go to the official online website to purchase.

Try not to take advantage of small things.

Many people may not have enough funds while loving trendy brands. Therefore, when buying their favorite clothes, they always shop around. Comparing shopping is a good shopping habit. . However, there are many scammers who take advantage of consumers' psychology and use fake products to create a slightly larger price gap with genuine products. Many consumers will be fooled. Therefore, refuse to be greedy for small gains, and do not buy if the product price gap is large.