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It's best to combine place names and people's names, and face the consumers (students or women)

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Shops, like people's names, are just a symbol, but because of their meaning, shape and name, Whether the name of a shop is good or not is not necessarily helpful to the operation. The key is to look at the collocation between the name of the store and the name of the store, the situation of the five elements of the store name, and the situation of the owner hitting the five elements and the name of the store. If the font used is true, seal script, official script, grass, imitation song style and art style have different attributes. Therefore, when making signboards by name, it varies from person to person, from shop to shop, and from industry to industry. A suitable store name can improve the grade of the store, and it can also play a role in avoiding misfortune and increasing business.

the principle of naming a shop

1. the principle that the meaning of the word should be consistent with the business it is engaged in

2. the principle that the five elements of the font should be in harmony with the owner of the shop and the five elements of the business it is engaged in

3. the collocation between heaven and earth should be highly developed

4. the yin and yang attributes of the shop name should be consistent with the owner's gender

5. It can be named from the five elements of the project

2. It is necessary to take out the characteristics of the project with one or two words from the owner's name as the basis for naming

3. It is necessary to combine the five elements of the owner's fate with the season of opening

4. It can be named from the direction of the store

5. If the store is a franchise store with a unified name, its shop name does not match with the five elements of the operator's fate, then try your best.

the name of the store and the rise and fall of its operation

1. If the name of the store conflicts with the five elements of the operator's name, the business will be affected by external forces, so that the operator will have no time to take care of his own business, and finally the business will be lost due to poor management.

2. If the name of the shop does not match the five elements of the business project, business will be slow and no one will care.

3. If the name of the store doesn't match the orientation of the store, the business will be ok, but the profit will be meager.

4. The name of the shop is inconsistent with the surrounding environment, which will lead to disharmony with the neighborhood and easily lead to disputes, thus affecting the normal operation.

5. If the name of the store is not well matched with the heaven and the earth, it will lead to the decline of business and the lack of skills to return to heaven.

avoid using polyphonic words

using polyphonic words for names, just like using obscure words, will bring great inconvenience to people's calls, and the meaning itself is not clear enough. It is easier to feel at a loss when a name has two or more pronunciations. For example, in LE Hai restaurant, there are two readings of "Le", one is Le, and the other is YUE, which makes people wonder what sound is better.

for example, there are two readings of the following words: XING,HANG, SHENG, zhong, QIAN, XI, CHAO, ZHAO, etc. Of course, we don't mean that we must never use polyphonic words for names. But at least make sure that others can determine their pronunciation and not mispronounce it.

avoid bad intentions

for example, you happen to be engaged in the manufacture and sale of cosmetics, so you are whimsical. You want to register "heroin" as a trademark and let consumers buy it by name. Then you may enter the trademark office on a whim and come out disappointed! Because the word "heroin" is synonymous with drugs, it has obviously violated the principle of so-called good manners and customs. Besides, propaganda is a bit poisonous! Harm others and yourself!

maybe you will reply: the brands of foreign famous perfume are more "POISONous", like "OPIUM" and "poison"? Why do they log in through trademarks? Why is pink lady so eager to try? This can only be said that the eastern and western countries are different, with different customs and political styles. For example, naked swimming and sunbathing are allowed in foreign countries, but in China, the relevant units will immediately judge that you mean the same thing as "obstructing weathering" or "violating good customs".

avoid using partial words

The brand name is for consumers to call, and the popularization of words should be considered. However, it is a pity that some brands also have some very serious problems in naming words. A soybean protein powder factory named "Gangfeng" for its own trademarks of soybean protein powder, instant soybean milk and other products.

how to choose a good store name? The following stars will analyze it for you:

When shopping, as long as you pay attention to it, you will find that many store names are very interesting now: for example, there is a "looking to the future" optical shop on Hanzhong Road, a "Tan Carpenter" wooden comb shop on Hunan Road, a clothing store for migrant workers, and the names of barber shops are even more ingenious-"Love at a Cut" and "Wandering the Sea". As a result, it was ordered to change its name by the industrial and commercial department.

merchants have taken choosing a good store name as a top priority before the store opens. Even a shopkeeper joked that naming his shop made him rack his brains more than naming his own children, and finally spent thousands of dollars to hire someone to "measure the store"!

Nowadays, many boutique clothing stores have grasped the psychology of fashion girls in pursuit of an alternative, and paid attention to attracting them at the first sight. A boutique specializing in fashion clothes in nanjing xinjiekou is called "Fanbu". Its unique name has made this store well-known in Nanjing. Many consumers said that they knew, patronized and began to like this store because of its name. "Nothing"-no one wants to be an ordinary and inaction person.

There is another women's clothing store, which is full of fashionable foreign trade clothes, each of which is "unique" and unique, so many urban white-collar workers often come to visit this store. According to the owner, Miss Wang, the original name of this small shop was "Ladies' Clothing". When it first opened, the business was always very weak. At one time, it was faced with the tragic situation of "closing the door". After all efforts were made to publicize and discount, nothing improved. Finally, my friend changed the name of the shop to "hopeshow" and "tea" in Chinese, which attracted countless passers-by to stop here. "hope" is hope, "show" is display, and the pronunciation of these two words is "tea", which is worthy of the name: show hope (tea), classic, romantic and fashionable. A good store name is so important.

There is a jiaozi store named "Prince jiaozi King" in Hexi, which caters to the psychology of most customers: here are all princes and nobles, and the food is not good, and it sounds good! And the name skillfully uses the consistency of mindfulness and inversion, which is very interesting. What is similar to this is a "delicious and come again" restaurant on Beiwei Road: customers see "delicious and come again" when they enter the door, and when they come out after they have had enough wine and dinner, they see "come and eat well".

Then there are the rules for naming the store. Please listen to the Star to analyze it for you.

a good brand name will attract consumers to buy, which will play a great role in the smooth entry of products into the market and the continuous improvement of its market coverage.

one of the important factors for the success of "Goldlion" lies in its good brand name positioning-when Jin and Li come together, they cater to the psychology and customs of a specific consumer group, thus being accepted by this consumer group. In 1968, Mr. Ceng Xianzi, the founder of "Goldlion", originally named the brand "Golden Lion" and gave two ties to one of his relatives with great interest, but he didn't expect that his relative refused his gift and said unhappily, "Gold lost, gold lost, all gold lost!" That night, Ceng Xianzi stayed up all night. After racking his brains, he changed "Golden Lion" into "Goldlion", and Goldlion Company developed from then on.

The following points can be used for reference when choosing a store name:

1. Choose a good name that is directly and closely related to the goods you are dealing in, which will make people unforgettable, which will add vitality to your products and bring unexpected benefits.

2. Using popular elements to name shops can often get twice the result with half the effort. After the movie In the Mood for Love starring Maggie Cheung became popular, one restaurant was renamed in the Mood for Love immediately, and similarly, another restaurant was named "Be there or be square" and another bar was simply called "Yimei Bar". When young people date, they have more ambiguous dating language, such as where to play, is it in the mood for love? Still be there or not? Or Yimei bar? These entertainment places, which can obviously bring dating topics to young people, are easily accepted by young people in a short time.

3. Using homophonic names is a common practice of some stores. Nowadays, Hunan cuisine has invaded cities on a large scale, and Hunan restaurants are popular. As a result, there are "Old Xiang Lou", "Xiang Qin Lou", "Xiang Xiang Ren", "Tong Xiang Hui" and "Another Xiang" ... The biggest function of these store names is to clearly explain the positioning of their restaurants, and it is easy for diners to remember or recognize them by using homophones.

Good naming can stimulate consumers' hearing organs, thus leaving an impression and generating associations and feelings. Naming is the main body of a trademark, and the difference between good and bad will definitely affect the success or failure of the brand. Shopkeepers must give their shops a good name. A good name will attract many consumers to buy goods, which is equivalent to a third of success.

3. Using homophonic names is a common practice of some stores. Nowadays, Hunan cuisine has invaded cities on a large scale, and Hunan restaurants are popular. As a result, there are "Old Xiang Lou", "Xiang Qin Lou", "Xiang Xiang Ren", "Tong Xiang Hui" and "Another Xiang" ... The biggest function of these store names is to clearly explain the positioning of their restaurants, and it is easy for diners to remember or recognize them by using homophones.

Good naming can stimulate consumers' hearing organs, thus leaving an impression and generating associations and feelings. Naming is the main body of a trademark, and the difference between good and bad will definitely affect the success or failure of the brand. Shopkeepers must give their shops a good name. A good name will attract many consumers to buy goods, which is equivalent to a third of success.