Levi's is one of the most famous names from the western United States, and is also the name of Levi (Levi Strauss), the inventor of the world's first pair of jeans.

Levi Strauss immigrated to New York from Germany in 1847 when he was seventeen years old. Speaking almost no English, he spent his first few years in the United States working for his two older brothers. He sells fabrics and household items everywhere in remote towns and villages around New York and KFC. He sometimes even sleeps on the roadside or in an empty garage.

The news of the California gold rush fascinated the young Strauss, and in 1853 he took a ship and sailed to San Francisco.

He brought several rolls of canvas for tents and caravans to sell to the rapidly increasing number of residents. But he found a better use for canvas when an old gold digger said he should sell trousers that could withstand the rough use of gold digging.

So he sent the unsold canvas to a tailor and ordered his first pair of Levi's jeans. On that day, the legend of Levi'sR was born.

After five generations of hard work and more than a century, the Levi's brand, which has been trademarked in more than 160 countries around the world, has always represented originality, integrity and innovation.

Levi's product quality is not only famous for its wear resistance and sturdiness, but also Levi's brand advertising has won many industry awards and is praised by the world.

From one country to the world, Levi's brand personality has always remained consistent, and it has become a leading brand of fashion and jeans that is acceptable to men, women, old and young all over the world. This can not but be said to be a century-old myth created by Levi's brand.

People are very interested in this kind of strong brand. Tough jeans are passed down to ten, and passed down from ten to a hundred. The young Strauss soon opened his first store in San Francisco. He makes many waist-length leggings. Later, he abandoned canvas and switched to denim, a strong cotton fabric woven in France with color-fast indigo dye.

Strauss made many improvements to the original design from 1860 to 1940, including rivets, an arched double-horse leather label and a small back pocket flag, which are now world-famous. Authentic Levi's jeans logo.