1. Brand awareness and reputation: Maoda sports shoes are not a well-known brand. Compared with internationally renowned high-end sports shoes brands, such as Nike and Adidas, Maoda's brand awareness is low. Brand awareness and reputation have a great influence on the positioning and market recognition of a brand.

2, product positioning and quality: Maoda sports shoes are mainly positioned in the middle and low-end market, focusing on price competitiveness. Compared with high-grade sports shoes brands, Maoda's products have a certain gap in design, material and technology. Quality is not as fine and durable as high-end brands.