As consumers’ spending power increases and the pace of life accelerates, the cooked food processing industry has the attributes of fast-moving consumer goods, and its industry growth and demand remain relatively strong. The domestic food consumption market has rebounded significantly in 2019. In the future, the cooked food processing industry will develop in the direction of "intelligent processing, big data and personalized customization, leisure and convenience, nutrition and health". Under the influence of the epidemic, major e-commerce platforms have cooperated with offline physical stores to promote "zero-contact delivery". The commercial value of communities has once again been valued by retailers. Delicatessens are also gradually linked to large e-commerce platforms.

Take braised products as an example. In 2019, my country's braised products developed rapidly, with strong upstream supply, and the output of raw meat meat increased significantly compared with 2018. Due to the rapid increase in the per capita disposable income of residents in the downstream, downstream demand is strong; under the simultaneous catalysis of the two, the market size of the braised products processing industry continues to expand, and market concentration increases

Deli operations Model: The main business models include direct chain, franchise chain and dealer business model. It also includes a sales-based production model, and product sales include direct sales by the company, major customers, dealers, specialty stores, and supermarkets. A direct-operated chain means that each chain store is invested and established by the company. The company has control over each direct-operated store, unifies financial accounting, enjoys the profits generated by the store, and bears all expenses incurred by the store, and implements purchase, price, distribution, management, Unification of image and other aspects. Franchise chain means that the company signs a "franchise contract" with the franchisee, authorizing the franchise stores opened by the franchisee to use the company's trademark, service mark, trade name, business technology, food safety standards, and sell the company's products in the specified area. Selling Huangshanghuang brand products and providing related services under a unified image. Franchisees have the ownership and income rights of the franchise stores, implement independent accounting, and are responsible for their own profits and losses, but they must accept the business guidance of the company's marketing headquarters in terms of specific operations. When the company purchases and sells products with franchise stores, the payment settlement adopts "batch payment and payment settlement", that is, the last payment must be settled when picking up the goods on the same day. The dealer model refers to a business model in which a company signs a distribution contract with a specific unit or individual, grants it distribution qualifications, and sells products to lower-level dealers or end consumers through its marketing network within a certain time and scope.

Delicatessen operation method: Take Xianlujia as an example. It was established in 2015. It is the first brand in China to create a "hot braised deli" chain. It focuses on table food, serves family users, and is based on the community. Business, adheres to the food concept of "fresh and zero additives", and aspires to be the "7-ELEVEN" in the field of community cooked food. After the Pre-A round of financing, the next step will be to improve the national operation system and deploy around more than 40 core cities across the country. Since its establishment, it has received three rounds of investment. After five years of development and exploration, it has more than 180 chain stores across the country. It focuses on table consumption, serves community families, and is based on community business. It has now become a leading brand in the community cooked food industry. In the early days, in order to facilitate consumers' purchase, Xianlujia chose community stores for store layout, which are easy to select, low cost, and fast to copy; the store operation is simple, one person can open the store, and the store decoration is unified. At the same time, the entire store is systematically managed, such as product management, financial management, marketing management and membership management, etc., in order to improve store operation efficiency, comprehensively monitor store status, and ensure the order and safety of people, money, and materials. In terms of service, Xianlujia has established a complete set of sales, marketing and operation standards for store personnel to provide customers with humane, professional and detailed services that are cordial and friendly. On the supply side, Xianlujia’s strategic factory covering an area of ??100 acres has been put into operation, with production capacity that can support more than 1,000 stores. This is supplemented by a nationwide cold chain coverage of 80% to ensure worry-free arrival of products nationwide. After long-term exploration, Xianlujia has created a unique service system, including site selection, decoration, logistics, management, marketing, equipment, training, after-sales and a series of links to protect store openings across the country.

With the rise of new retail, companies rely on the Internet and use advanced technologies such as big data and artificial intelligence to upgrade and transform the production, circulation and sales processes of goods, thereby reshaping the business structure and ecosystem, and improving the online A new retail model that deeply integrates online services, offline experiences and modern logistics.