Hello, it should be noted that the change of the main body of Tmall is limited to Tmall flagship stores and specialty stores. Since the change of the main body of the specialty store involves the change of the company's trade name, and the transfer of the specialty store can change or add a brand , does not have stability, so Tmall official does not allow the main body of the franchised store to change.

Conditions for entity change:

1. The new entity after the change is the same shareholder or the same actual controller as the original entity, and the control relationship lasts for half a year or more.

2. The new main brand needs to be a star-rated operation service provider registered and publicized by Tmall.

3. The new main brand needs to be a company within the brand business system, and the store’s trademark has not been transferred within six months.

Tmall flagship store can apply for subject change if it meets one of the requirements, while specialty stores only need to meet the first requirement before they can apply.

In addition, the change of Tmall store owner also needs to meet other requirements, such as the same store can only apply for change once a year, the store must not have any payment arrears before the change, and must not have a record of non-honest business operations, etc. Likewise, relevant supporting documents are also required.