Personally, I think the reason why Jordan's trademark has lasted for eight years is for the following three reasons. The first reason is that this is a cross-border case. It is very troublesome when litigating or investigating. After all, it really spans the distance of several countries. It is also very inconvenient to do anything. Sometimes it is three people. What can be accomplished in a year has ended up being a cross-border lawsuit that lasted for five or six years. I think this is a very important reason. ?The second reason is that the real Jordan did not really find evidence of Chinese Jordan's infringement at first. In the past eight years, he must have been looking for evidence, but he has never found sufficient evidence that he has infringed American Jordan. It is very troublesome for one company to infringe on another company. It does not mean that simple similarity in shape and pattern is infringement. And at first, Jordan personally did not take this seriously, but Nike, the company signed by Jordan, infringed Jordan's image. Rights protection Nike believes that the Chinese Jordan Company has infringed on their company's interests, so Jordan himself began to appeal for his own image rights, so this is destined to be a relatively long-term matter, not something that can be completed in a few years, and Jordan is It is also very troublesome to litigate with the Chinese Jordan Company because it is a transnational lawsuit and requires an appeal at the International Court of Justice. In this way, the process is very, very troublesome. When conducting some negotiations, we have to consider the national level. factors, so it can be said that it is difficult to move forward. The third reason is that Jordan himself and Nike sued him. At first, he didn’t care that much, thinking that it was a small company and would not make any big waves. However, in recent years, Chinese Jordan took advantage of Jordan’s reputation. , the sales of shoes are getting more and more popular, even rivaling that of Nike and Jordan, so Nike and Jordan himself are also worried.