Advertising is a wide-ranging industry and it is impossible to give a profit margin, which is roughly 5-60. The advertising industry is divided according to industry order, including the advertising materials industry, the signmaking industry, the media advertising industry, and the printing and packaging industry. Not only are the profit margins different between them, but the profit margins within their industries cannot be the same, so we can only give a rough range. . 1. The advertising materials industry is advertising materials manufacturers. It is similar to other material industries. Because it belongs to the raw material processing category and is at the most upstream of the production chain, the profit margin is not high, generally around 5, and it can reach 8 if it is done well. 2. Signboard production industry, that is, various advertising companies in the city. Depending on the size and city, the profit margin is 15-30. But it is actually very difficult to define, because in a considerable number of small advertising companies, the bosses personally do some work such as hanging signs and moving, but do not calculate wages, so the profits should actually include the bosses’ wages, and the actual profit rate does not Not high. 3. Media advertising industry. The highest profit margins are found in this type of company. For planning and design advertising companies, the profit margin is relatively high, about 20-60, or even 80, but they must ensure a certain monthly completion volume. Secondly, there is self-owned media, with a slightly higher profit margin, about 20-50 (all things considered, including vacancy rate, etc.). The agency media is lower, but it mainly depends on the discount difference between the media and sales, which is about 5-20 (some rely on flat discounts or even lower than flat discounts, relying on sales volume and rebates). 4. Printing and packaging industry. This is also an industry where the profit margin is not very high. Compared with ordinary manufacturing, it is roughly around 10. To sum up, the overall profit margin of the advertising industry is between 5 and 60. Although the media industry seems to have high profit margins, various limitations prevent their output value from being too high. Therefore, the absolute value of the final year's profit is , not much different from other industries.