The Sunkist model in the United States

The Sunkist model is an agricultural industry chain, including seeds, seedlings, pesticides, fertilizers, scientific and technological guidance, shareholders, acquisition and packaging, warehousing and transportation , wholesale and retail, integrating the entire agricultural industry chain, that is, integrating with farmers through the government or intermediate wholesalers. How to integrate?

The first step is to give farmers equity. Farmers' equity is not based on how much they actually contribute, but is allocated based on how much agricultural products each farmer produces. If farmer A has 5 oranges, farmer B has 3 oranges, and farmer C has 2 oranges, then the equity of these three farmers is 50%, 30% and 20%.

The second step is to hire professional managers to run the entire industry chain. The profit distribution of the entire industry chain must be open and transparent. Every link in the industry chain must earn reasonable profits. In other words, the farmer should not only earn 1 yuan, he should earn 3 yuan, and the final profit should be distributed among the 3 yuan according to the equity ratio of 50%, 30%, and 20%. By compressing the intermediate links to 2 yuan, the final retail price will not be 10 yuan, but 5 yuan. manipulate. My recent research found that small vegetable vendors sell vegetables like stocks. In fact, these vegetable sellers are really pitiful. They spend tens of thousands of dollars to purchase goods, which makes them frightened every day. They are always thinking, what should they do if the purchase price is too high and they can't sell it? The price may rise today and fall tomorrow, and it may rise or fall the day after tomorrow. Why do prices fluctuate so much? This is the result of the game between large, medium and small wholesalers. These wholesalers manipulate the price of vegetables through the following two steps. The first step: lower the price. Large wholesalers use this method to defeat their opponents and control the upstream. Assume that the three wholesalers, large, medium and small, all purchase goods for 2 yuan at the beginning, and then the large wholesaler sells them in the market at a price of 1.5 yuan. Their purpose is to squeeze out all the small and medium wholesalers so that they can have a monopoly. After the monopoly, he will go back to control the food source. How to control it? They went to the farmers who grew vegetables and told them, "Comrade farmers, the market price is only one and a half yuan per catty. Can I give you 2 yuan to buy your vegetables?" The farmer was very excited when he heard this. How could there be such a good person? The farmers naturally accepted it happily. Then the big wholesaler said, but you have to agree to two conditions: first, let me buy all your dishes; second, you can do every command and action. Whenever I ask you to pull vegetables, you just pull them. Anyway, it’s okay to leave the green vegetables in the field for two or three weeks. The second step: control the middle and lower reaches to cause shortages. Then these large wholesalers told farmers that they were not allowed to pick vegetables now. The purpose was to cause a shortage in the market, drive up vegetable prices, and cash out. What they do is different from frying mung beans and frying garlic, because garlic and mung beans can be stored, and it takes a long time to speculate. But green vegetables are different. They cannot be stored, so they can only be a short-term job. The price must rise and fall sharply within a few days. You should cry for China's market economy. Why? Because China is a country that has never experienced a market economy, but we always leave everything to the market. In our past medical reform, education reform, and housing reform, the government could no longer carry it out because it could not carry it out on its own. It left all these problems to the market to solve. What was the final result? “After the medical reform, we cannot afford to see a doctor, after the education reform, we cannot afford to go to school, and after the housing reform, we cannot afford to live in a house.” Now we push vegetable prices to the market, and the result can only be manipulation. There was a misunderstanding in our thinking in the past. We always thought that these wholesalers controlled channels to benefit themselves. Who does business not to make some profits? There are not such huge profits. Take the above example, the vegetables grown by farmers are sold to wholesalers for 1 yuan per catty. And because the wholesalers control the channels, they can sell them to us consumers at the price of 10 yuan per catty. We have no choice. We won’t buy it because no one else is selling to us. The channels are monopolized by these large wholesalers and there is no competition. In this case, the wholesaler suddenly made 9 yuan. Let’s take a look at how our government handles this problem? The government simply raised the purchase price. Just like in the past, the wholesaler purchased the product for 1 yuan, and then sold it to us for 10 yuan, making 9 yuan from it. Now the government requires wholesalers to increase the purchase price to 2 yuan. In this way, the wholesalers' profits are reduced to 8 yuan. What is the name of what the government does? It is called "downstream prices are not allowed to increase and farmers' upstream purchase prices are raised."

Our government is still thinking about problems in this ancient way of thinking. You know, times are different now. You suddenly realize that these wholesalers are no longer the same people who made 9 yuan in the past. The farmers still get 1 yuan, and the farmers are exploited. And what about us consumers? It’s even worse. In the past, vegetables that cost 10 yuan can now be sold to us for 90 yuan, 100 yuan, or even 1,000 yuan. We consumers are also being exploited. The entire market is manipulated by these speculators, who exploit not only farmers, but also all consumers. Moreover, these speculators are disgusting. I criticized the manipulation of garlic in the second half of 2009, so these speculators actually found a group of people to personally attack Lang Xianping on the website. How arrogant. You may want to ask me, how do you think our government should deal with this problem? First of all, I have to say that in the past, 1 yuan was given to farmers, 9 yuan was given to wholesalers, and the retail price model of 10 yuan no longer exists. Nowadays, these wholesalers are no longer satisfied with making such a small amount of money. They will raise the price to 90 yuan, 100 yuan, or even 1,000 yuan. So I call on the government to start arresting these agricultural product speculators because they manipulate prices and form a monopoly on agricultural products. What is a monopoly? The act of joining forces to control prices is a monopoly. I think antitrust laws must be applied to these people. I call on the government to immediately dispatch police to the concentrated production areas of agricultural products and arrest all those who rent refrigerated warehouses on a large scale. They must be speculators. They are unmistakable. Prosecute them under the anti-monopoly law. These speculators are our farmers and consumers. the enemy of. Let’s talk about the agricultural industry chain. The agricultural industry chain emerged in the United States in the 1950s. This new industrial structure, which is different from traditional agricultural production, has brought the operating mechanism of American agriculture into a modern management system. Since then, the agricultural industry chain has developed around the world. my country's agricultural industrialization management has started from

We have combined this new agricultural industry chain integration with anti-monopoly law. The result is that farmers have benefited and consumers have also benefited. Don't look at this as a small matter. If you can achieve this step, you will have achieved the first step in hiding wealth among the people that I have repeatedly called for. In the past, we had to spend 10 yuan to buy vegetables, but now we can buy them for 5 yuan, and consumers can save 5 yuan. If farmers could only earn 1 yuan in the past, they can now earn 3 yuan, and farmers have become rich. This is what I call hiding wealth among the people.